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Find the right AI tool in 2 minutes. Independent reviews and honest comparisons of 770+ AI tools.

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Sales & Marketing Agents
T

Apollo

B2B sales intelligence platform combining a 265M+ contact database with email sequences, a built-in dialer, and AI-driven prospecting. Credit-based pricing starts at $49/month (annual).

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Overview

B2B sales intelligence platform combining a 265M+ contact database with email sequences, a built-in dialer, and AI-driven prospecting. Credit-based pricing starts at $49/month (annual).

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Key Features

Contact Database & Enrichment+

265M+ contacts with email verification, phone numbers, job titles, and company data. Enrichment adds technographic and firmographic details to existing records. Coverage is strongest for US/Canada tech companies.

Use Case:

Building a target list of VP-level SaaS buyers in the US with verified emails and direct phone numbers for outbound campaigns.

Multi-Channel Sequence Builder+

Create automated outreach campaigns combining email, LinkedIn connection requests, and phone call tasks. Supports conditional branching, A/B testing on subject lines and body copy, and automatic follow-ups based on engagement.

Use Case:

Running a 14-day sequence that starts with a personalized email, follows up on LinkedIn if no reply after 3 days, and schedules a phone task if the prospect opens but doesn't respond.

Intent Data & Buying Signals+

Tracks which companies are actively researching topics relevant to your product based on web activity and content consumption patterns. Limited topic coverage on Basic; full access on Professional and above.

Use Case:

Prioritizing outreach to companies that searched for 'CRM migration' in the last 30 days when you sell CRM implementation services.

Built-in Dialer+

Make calls directly from Apollo with local presence dialing (shows a local area code to prospects), automatic call recording, transcription, and activity logging to your CRM. Available on Professional plan and above.

Use Case:

SDRs making 50+ calls per day without switching between tools, with every call automatically logged in Salesforce.

Pricing Plans

Free

Free

month

  • ✓60 mobile credits per year
  • ✓120 export credits per year
  • ✓2 active sequences
  • ✓Basic search filters
  • ✓Chrome extension
  • ✓250 emails/day limit

Basic

$49.00/month

month

  • ✓900 mobile credits per year
  • ✓12,000 export credits per year
  • ✓Unlimited sequences
  • ✓A/B testing
  • ✓CRM integrations (Salesforce, HubSpot)
  • ✓Limited intent data topics
  • ✓Advanced search filters

Professional

$79.00/month

month

  • ✓1,200 mobile credits per year
  • ✓24,000 export credits per year
  • ✓Built-in dialer with call recording
  • ✓Full intent data coverage
  • ✓Advanced automation and workflows
  • ✓Conversation intelligence
  • ✓Priority support

Organization

$119.00/month

month

  • ✓2,400 mobile credits per year
  • ✓48,000 export credits per year
  • ✓International dialing and local presence
  • ✓API access
  • ✓Custom integrations
  • ✓Advanced security and compliance
  • ✓Dedicated customer success manager
See Full Pricing →Free vs Paid →Is it worth it? →

Ready to get started with Apollo?

View Pricing Options →

Best Use Cases

🎯

SMB outbound sales teams

Teams of 3-20 SDRs who need prospecting data and email automation in one tool without enterprise pricing. Apollo replaces 2-3 separate subscriptions at a fraction of the cost.

⚡

Tech company sales targeting

SaaS companies selling to other tech firms get the best data quality from Apollo's database, which is deepest in US technology sector contacts.

🔧

Account-based outreach

Teams running coordinated multi-touch campaigns against specific accounts using email, LinkedIn, and phone sequences with shared prospect pools.

🚀

Sales tool consolidation

Organizations paying separately for ZoomInfo, Outreach, and a dialer who want 80% of the functionality at 30-40% of the total cost.

Limitations & What It Can't Do

We believe in transparent reviews. Here's what Apollo doesn't handle well:

  • ⚠Database coverage weakens outside North American tech companies; European and Asian contacts are less complete
  • ⚠Credit-based pricing creates budget surprises for teams that prospect heavily
  • ⚠No built-in dialer on Free or Basic plans; requires Professional ($79/month) or higher
  • ⚠Requires 3-user minimum on the Organization plan ($119/user/month annual)
  • ⚠Chrome extension occasionally conflicts with LinkedIn's rate limiting and can trigger account restrictions

Pros & Cons

✓ Pros

  • ✓All-in-one platform replaces separate data, engagement, and dialer tools at a lower combined cost than point solutions
  • ✓265M+ contact database with strong accuracy for North American technology companies
  • ✓Generous free plan lets you test the database and basic sequences before committing
  • ✓Sequence builder with A/B testing and conditional logic handles complex multi-channel campaigns
  • ✓Bi-directional CRM sync with Salesforce and HubSpot keeps data clean without manual entry

✗ Cons

  • ✗Credit system makes costs unpredictable; high-volume teams regularly overshoot monthly allocations
  • ✗Data quality drops significantly outside North America and non-tech industries
  • ✗Email deliverability requires manual SPF/DKIM setup and 2-4 weeks of domain warming before you can send at scale
  • ✗Mobile phone numbers are less reliable than email addresses, yet cost 5 credits each to reveal
  • ✗Intent data on the Basic plan covers limited topics; full coverage requires Professional ($79/month)

Frequently Asked Questions

How does Apollo's credit system work?+

Credits control data access. Revealing an email costs 1 credit, a mobile number costs 5 credits, and exporting a record costs 1 credit. Each plan includes a yearly credit allocation (e.g., 900 mobile credits on Basic). Once you run out, you wait for the next cycle or buy add-on packs starting at $100 for 500 mobile credits.

Is Apollo's data accurate?+

Email accuracy runs 90-95% for verified addresses in Apollo's core markets (US/Canada tech). Mobile number accuracy is lower, around 70-80%. Data quality drops for international contacts and non-tech industries. Apollo verifies data through machine learning and user feedback loops.

How does Apollo compare to ZoomInfo?+

Apollo costs $49-149/user/month. ZoomInfo starts around $15,000/year for a small team. Apollo covers 80% of ZoomInfo's functionality at a fraction of the price, but ZoomInfo has better data accuracy, deeper international coverage, and more advanced intent data. Choose Apollo if budget matters; choose ZoomInfo if data quality is non-negotiable.

Can Apollo replace Outreach or Salesloft?+

For basic to mid-level sequences, yes. Apollo's sequence builder handles email, LinkedIn, and phone steps with A/B testing. It lacks some advanced features like AI-powered send time optimization and sophisticated revenue intelligence that Outreach offers. Most SMB teams won't notice the difference.

🦞

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Quick Info

Category

Sales & Marketing Agents

Website

apollo.io
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