Advanced AI-powered sales prospecting and data enrichment platform that automates lead research, prospect discovery, and personalized outreach at scale.
AI-powered sales prospecting platform that automates lead research and personalized outreach using 150+ data sources.
Clay is a go-to-market data enrichment and AI prospecting platform used by over 100,000 GTM teams that starts free and scales from $149/month for paid plans, combining 150+ premium B2B data providers, autonomous AI research agents, and no-code workflow automation into a single spreadsheet-like workspace for building, enriching, scoring, and personalizing prospect lists at scale.
The platform's core innovation is waterfall enrichment—a system that queries multiple data providers sequentially for each contact, starting with the most reliable and cost-effective source and cascading through alternatives until a match is found. This approach has helped teams like Anthropic's sales operations approximately double their enrichment rates compared to relying on a single data vendor, according to Clay's published customer stories. Clay connects to providers including Apollo, ZoomInfo, Hunter, Clearbit, BuiltWith, Datagma, Lusha, and dozens more, charging credits only when a provider returns a valid result.
Claygent is Clay's AI research agent that browses the public web autonomously to answer custom research questions for each prospect row. It can visit company websites, parse job postings, read blog posts, analyze LinkedIn profiles, and synthesize findings into structured fields—producing research-grade personalization context at machine speed. Teams use Claygent to generate opening lines referencing a prospect's recent conference talk, a company's latest product launch, or a hiring signal that indicates budget availability.
Sculptor, Clay's visual workflow builder introduced in late 2025, enables RevOps teams to chain enrichment steps, AI prompts, conditional logic, scoring models, and CRM sync actions into reusable automations triggered by webhooks, schedules, or buying signals—all without writing code. The Signals feature monitors buying-intent indicators including funding announcements, executive job changes, technology adoption events, and hiring surges, automatically triggering workflows when accounts match defined ICP criteria.
Clay holds SOC 2 Type II certification, supports SSO and RBAC, encrypts data at rest and in transit, and is GDPR-compliant. The platform integrates natively with Salesforce, HubSpot, Pipedrive, Slack, Zapier, Make, and advertising platforms including LinkedIn Ads, Meta Ads, and Google Ads for coordinated account-based marketing campaigns. With approximately 4.9 out of 5 stars on G2 based on 200+ reviews as of early 2026, Clay has become the platform of choice for data-driven revenue teams at companies including OpenAI, Anthropic, Intercom, Rippling, Verkada, Vanta, and Notion who need enrichment depth and AI-powered personalization that single-vendor solutions cannot match.
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Clay is the most powerful data enrichment and outbound automation platform available, with 150+ data providers accessible through a spreadsheet-like interface. The AI-powered waterfall enrichment finds data that no single provider can match. The learning curve is steep and credit costs can escalate, but for revenue teams serious about data-driven outbound, Clay delivers unmatched depth and flexibility.
Natural-language AI agent that browses the public web on demand to answer custom research questions per row — extracting pricing pages, summarizing posts, checking hiring status, identifying tech stacks — and writes structured results back into the table.
Chains 150+ data providers (Apollo, ZoomInfo, Hunter, Clearbit, BuiltWith, Datagma, and many more) in a configurable fallback order, charging credits only for the provider that returns a valid result. Materially improves email, mobile, and firmographic match rates compared to single-vendor approaches.
Visual builder for chaining enrichment, AI, conditional logic, and destination steps into reusable end-to-end workflows that can be triggered by webhooks, schedules, CRM events, or signal changes.
Buying-intent layer that monitors job changes, funding announcements, hiring trends, and technology adoption, then triggers Clay workflows or alerts when target accounts match defined ICP criteria.
Build dynamic, enriched audiences and sync them directly to LinkedIn, Meta, and Google Ads for coordinated ABM campaigns, with automatic refresh as new accounts qualify or disqualify.
Native, two-way integration with Salesforce and HubSpot to push enriched data, scores, and AI-generated fields back into the CRM, and to trigger Clay runs based on CRM events.
Built-in cold email sequencer for teams that want to send personalized outbound directly from Clay using AI-generated copy grounded in enriched data, without a separate engagement tool.
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$149/month
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Through late 2025 and into 2026, Clay has heavily invested in Claygent, expanding it from a single-prompt research tool into a multi-step agent capable of chained reasoning across pages and structured-output schemas. Sculptor was introduced as a dedicated workflow builder, and Signals added buying-intent triggers that can automatically fire Clay workflows when ICP-matching events occur.
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