Complete pricing guide for Apollo. Compare all plans, analyze costs, and find the perfect tier for your needs.
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month
Very limited credits, 2 sequences, 250 emails/day
month
No dialer, limited intent topics. $59/month if billed monthly.
month
Dialer features require phone credits. $99/month if billed monthly.
month
3-user minimum. $149/month if billed monthly.
Pricing sourced from Apollo · Last verified March 2026
Credits control data access. Revealing an email costs 1 credit, a mobile number costs 5 credits, and exporting a record costs 1 credit. Each plan includes a yearly credit allocation (e.g., 900 mobile credits on Basic). Once you run out, you wait for the next cycle or buy add-on packs starting at $100 for 500 mobile credits.
Email accuracy runs 90-95% for verified addresses in Apollo's core markets (US/Canada tech). Mobile number accuracy is lower, around 70-80%. Data quality drops for international contacts and non-tech industries. Apollo verifies data through machine learning and user feedback loops.
Apollo costs $49-149/user/month. ZoomInfo starts around $15,000/year for a small team. Apollo covers 80% of ZoomInfo's functionality at a fraction of the price, but ZoomInfo has better data accuracy, deeper international coverage, and more advanced intent data. Choose Apollo if budget matters; choose ZoomInfo if data quality is non-negotiable.
For basic to mid-level sequences, yes. Apollo's sequence builder handles email, LinkedIn, and phone steps with A/B testing. It lacks some advanced features like AI-powered send time optimization and sophisticated revenue intelligence that Outreach offers. Most SMB teams won't notice the difference.
AI builders and operators use Apollo to streamline their workflow.
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