Master Apollo with our step-by-step tutorial, detailed feature walkthrough, and expert tips.
Explore the key features that make Apollo powerful for sales & marketing agents workflows.
265M+ contacts with email verification, phone numbers, job titles, and company data. Enrichment adds technographic and firmographic details to existing records. Coverage is strongest for US/Canada tech companies.
Building a target list of VP-level SaaS buyers in the US with verified emails and direct phone numbers for outbound campaigns.
Create automated outreach campaigns combining email, LinkedIn connection requests, and phone call tasks. Supports conditional branching, A/B testing on subject lines and body copy, and automatic follow-ups based on engagement.
Running a 14-day sequence that starts with a personalized email, follows up on LinkedIn if no reply after 3 days, and schedules a phone task if the prospect opens but doesn't respond.
Tracks which companies are actively researching topics relevant to your product based on web activity and content consumption patterns. Limited topic coverage on Basic; full access on Professional and above.
Prioritizing outreach to companies that searched for 'CRM migration' in the last 30 days when you sell CRM implementation services.
Make calls directly from Apollo with local presence dialing (shows a local area code to prospects), automatic call recording, transcription, and activity logging to your CRM. Available on Professional plan and above.
SDRs making 50+ calls per day without switching between tools, with every call automatically logged in Salesforce.
Credits control data access. Revealing an email costs 1 credit, a mobile number costs 5 credits, and exporting a record costs 1 credit. Each plan includes a yearly credit allocation (e.g., 900 mobile credits on Basic). Once you run out, you wait for the next cycle or buy add-on packs starting at $100 for 500 mobile credits.
Email accuracy runs 90-95% for verified addresses in Apollo's core markets (US/Canada tech). Mobile number accuracy is lower, around 70-80%. Data quality drops for international contacts and non-tech industries. Apollo verifies data through machine learning and user feedback loops.
Apollo costs $49-149/user/month. ZoomInfo starts around $15,000/year for a small team. Apollo covers 80% of ZoomInfo's functionality at a fraction of the price, but ZoomInfo has better data accuracy, deeper international coverage, and more advanced intent data. Choose Apollo if budget matters; choose ZoomInfo if data quality is non-negotiable.
For basic to mid-level sequences, yes. Apollo's sequence builder handles email, LinkedIn, and phone steps with A/B testing. It lacks some advanced features like AI-powered send time optimization and sophisticated revenue intelligence that Outreach offers. Most SMB teams won't notice the difference.
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Tutorial updated March 2026