Stay free if you only need 60 mobile credits per year and 120 export credits per year. Upgrade if you need 900 mobile credits per year and 12,000 export credits per year. Most solo builders can start free.
Why it matters: Credit system makes costs unpredictable; high-volume teams regularly overshoot monthly allocations
Available from: Basic ($49/month)
Why it matters: Data quality drops significantly outside North America and non-tech industries
Available from: Basic ($49/month)
Why it matters: Email deliverability requires manual SPF/DKIM setup and 2-4 weeks of domain warming before you can send at scale
Available from: Basic ($49/month)
Why it matters: Mobile phone numbers are less reliable than email addresses, yet cost 5 credits each to reveal
Available from: Basic ($49/month)
Why it matters: Intent data on the Basic plan covers limited topics; full coverage requires Professional ($79/month)
Available from: Basic ($49/month)
Why it matters: Store more data and handle larger projects. Prevents hitting usage walls.
Available from: Basic ($49/month)
That's $49 per feature per month
🤔 Consider alternatives
Credits control data access. Revealing an email costs 1 credit, a mobile number costs 5 credits, and exporting a record costs 1 credit. Each plan includes a yearly credit allocation (e.g., 900 mobile credits on Basic). Once you run out, you wait for the next cycle or buy add-on packs starting at $100 for 500 mobile credits.
Email accuracy runs 90-95% for verified addresses in Apollo's core markets (US/Canada tech). Mobile number accuracy is lower, around 70-80%. Data quality drops for international contacts and non-tech industries. Apollo verifies data through machine learning and user feedback loops.
Apollo costs $49-149/user/month. ZoomInfo starts around $15,000/year for a small team. Apollo covers 80% of ZoomInfo's functionality at a fraction of the price, but ZoomInfo has better data accuracy, deeper international coverage, and more advanced intent data. Choose Apollo if budget matters; choose ZoomInfo if data quality is non-negotiable.
For basic to mid-level sequences, yes. Apollo's sequence builder handles email, LinkedIn, and phone steps with A/B testing. It lacks some advanced features like AI-powered send time optimization and sophisticated revenue intelligence that Outreach offers. Most SMB teams won't notice the difference.
Start with the free plan — upgrade when you need more.
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Last verified March 2026