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Find the right AI tool in 2 minutes. Independent reviews and honest comparisons of 770+ AI tools.

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  3. Data & Analytics
  4. Hotjar
  5. Pricing
OverviewPricingReviewWorth It?Free vs PaidDiscount
← Back to Hotjar Overview

Hotjar Pricing & Plans 2026

Complete pricing guide for Hotjar. Compare all plans, analyze costs, and find the perfect tier for your needs.

Try Hotjar Free →Compare Plans ↓

Not sure if free is enough? See our Free vs Paid comparison →
Still deciding? Read our full verdict on whether Hotjar is worth it →

🆓Free Tier Available
💎3 Paid Plans
⚡No Setup Fees

Choose Your Plan

Observe Basic (Free)

Free

month

35 daily sessions

  • ✓Up to 35 daily sessions for recordings and heatmaps
  • ✓Unlimited heatmaps
  • ✓Automatic data capture on user actions
  • ✓HubSpot integration for CRM-linked session recordings
Start Free →

Observe Plus

$39.00/month

month

100 daily sessions

  • ✓100 daily sessions
  • ✓Events API for custom tracking
  • ✓Heatmap and recording filtering
  • ✓User attribute filtering
Start Free Trial →
Most Popular

Observe Business

$99.00/month

month

Starts at 500 daily sessions

  • ✓500 daily sessions (scales to 270k/day)
  • ✓Frustration and confusion signals
  • ✓Custom integrations and Identify API
  • ✓Custom branding removal
Start Free Trial →

Ask Plus

$59.00/month

month

250 survey responses/month

  • ✓250 monthly survey responses
  • ✓Unlimited surveys and feedback widgets
  • ✓Events API access
  • ✓40+ languages and survey templates
Start Free Trial →

Pricing sourced from Hotjar · Last verified March 2026

Feature Comparison

FeaturesObserve Basic (Free)Observe PlusObserve BusinessAsk Plus
Up to 35 daily sessions for recordings and heatmaps✓✓✓✓
Unlimited heatmaps✓✓✓✓
Automatic data capture on user actions✓✓✓✓
HubSpot integration for CRM-linked session recordings✓✓✓✓
100 daily sessions—✓✓✓
Events API for custom tracking—✓✓✓
Heatmap and recording filtering—✓✓✓
User attribute filtering—✓✓✓
500 daily sessions (scales to 270k/day)——✓✓
Frustration and confusion signals——✓✓
Custom integrations and Identify API——✓✓
Custom branding removal——✓✓
250 monthly survey responses———✓
Unlimited surveys and feedback widgets———✓
Events API access———✓
40+ languages and survey templates———✓

Is Hotjar Worth It?

✅ Why Choose Hotjar

  • • Heatmaps and recordings provide immediately actionable visual insights without requiring technical expertise or custom event setup
  • • Generous free tier with 35 daily sessions and unlimited heatmaps makes it accessible to small businesses and personal sites
  • • Combined behavior observation and feedback collection in one platform eliminates the need for separate analytics, survey, and recording tools
  • • Single tracking script installation with no complex configuration — most teams are collecting data within 10 minutes of sign-up
  • • Engage feature enables user research recruitment directly from actual site visitors rather than external panels
  • • AI-powered insights (post-Contentsquare acquisition) automatically surface rage clicks, dead clicks, and UX issues without manual recording review

⚠️ Consider This

  • • Not a substitute for quantitative product analytics — lacks event funnels, cohort analysis, and segmentation depth of tools like Amplitude or Mixpanel
  • • Session recording limits are restrictive even on paid plans (100 sessions/day on Plus at $39/month), which misses the majority of traffic on busy sites
  • • Heatmap accuracy degrades on responsive designs and pages with dynamically loaded content, A/B test variants, or single-page app navigation
  • • Pricing across three separate product lines (Observe, Ask, Engage) adds up quickly — full access to all features can exceed $500/month
  • • Engage pricing starts at €350/month, making it significantly more expensive than standalone user interview tools like Maze or UserTesting

What Users Say About Hotjar

👍 What Users Love

  • ✓Heatmaps and recordings provide immediately actionable visual insights without requiring technical expertise or custom event setup
  • ✓Generous free tier with 35 daily sessions and unlimited heatmaps makes it accessible to small businesses and personal sites
  • ✓Combined behavior observation and feedback collection in one platform eliminates the need for separate analytics, survey, and recording tools
  • ✓Single tracking script installation with no complex configuration — most teams are collecting data within 10 minutes of sign-up
  • ✓Engage feature enables user research recruitment directly from actual site visitors rather than external panels
  • ✓AI-powered insights (post-Contentsquare acquisition) automatically surface rage clicks, dead clicks, and UX issues without manual recording review

👎 Common Concerns

  • ⚠Not a substitute for quantitative product analytics — lacks event funnels, cohort analysis, and segmentation depth of tools like Amplitude or Mixpanel
  • ⚠Session recording limits are restrictive even on paid plans (100 sessions/day on Plus at $39/month), which misses the majority of traffic on busy sites
  • ⚠Heatmap accuracy degrades on responsive designs and pages with dynamically loaded content, A/B test variants, or single-page app navigation
  • ⚠Pricing across three separate product lines (Observe, Ask, Engage) adds up quickly — full access to all features can exceed $500/month
  • ⚠Engage pricing starts at €350/month, making it significantly more expensive than standalone user interview tools like Maze or UserTesting

Pricing FAQ

Does Hotjar have a free trial?

Yes, Hotjar offers a free tier that you can use indefinitely. This allows you to test the platform before upgrading to a paid plan.

What payment methods does Hotjar accept?

Hotjar typically accepts major credit cards and may offer additional payment options for enterprise customers. Contact their sales team for specific payment arrangements.

Can I cancel my Hotjar subscription anytime?

Most SaaS platforms like Hotjar allow you to cancel your subscription at any time. Check their terms of service for specific cancellation policies.

Is there a discount for annual billing?

Many platforms offer discounts for annual billing. Contact Hotjar's sales team to inquire about annual pricing discounts.

Do you offer enterprise pricing for Hotjar?

Hotjar may offer enterprise pricing for larger organizations. Contact their sales team for custom enterprise pricing.

Ready to Get Started?

AI builders and operators use Hotjar to streamline their workflow.

Try Hotjar Now →

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