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Find the right AI tool in 2 minutes. Independent reviews and honest comparisons of 770+ AI tools.

  1. Home
  2. Tools
  3. Data & Analytics
  4. Hotjar
  5. Discount Guide
OverviewPricingReviewWorth It?Free vs PaidDiscount
🏷️Data & Analytics

Hotjar Discount & Best Price Guide 2026

How to get the best deals on Hotjar — pricing breakdown, savings tips, and alternatives

💡 Quick Savings Summary

🆓

Start Free

Hotjar offers a free tier — you might not need to pay at all!

🆓 Free Tier Breakdown

$0

Observe Basic (Free)

Perfect for trying out Hotjar without spending anything

What you get for free:

✓Up to 35 daily sessions for recordings and heatmaps
✓Unlimited heatmaps
✓Automatic data capture on user actions
✓HubSpot integration for CRM-linked session recordings

💡 Pro tip: Start with the free tier to test if Hotjar fits your workflow before upgrading to a paid plan.

💰 Pricing Tier Comparison

Observe Basic (Free)

  • ✓Up to 35 daily sessions for recordings and heatmaps
  • ✓Unlimited heatmaps
  • ✓Automatic data capture on user actions
  • ✓HubSpot integration for CRM-linked session recordings

Observe Plus

$39/mo

month

  • ✓100 daily sessions
  • ✓Events API for custom tracking
  • ✓Heatmap and recording filtering
  • ✓User attribute filtering
Best Value

Observe Business

$99/mo

month

  • ✓500 daily sessions (scales to 270k/day)
  • ✓Frustration and confusion signals
  • ✓Custom integrations and Identify API
  • ✓Custom branding removal

🎯 Which Tier Do You Actually Need?

Don't overpay for features you won't use. Here's our recommendation based on your use case:

General recommendations:

•Landing page conversion optimization: Consider starting with the basic plan and upgrading as needed
•UX design usability testing: Consider starting with the basic plan and upgrading as needed
•Marketing campaign page analysis: Consider starting with the basic plan and upgrading as needed

🎓 Student & Education Discounts

🎓

Education Pricing Available

Most AI tools, including many in the data & analytics category, offer special pricing for students, teachers, and educational institutions. These discounts typically range from 20-50% off regular pricing.

• Students: Verify your student status with a .edu email or Student ID

• Teachers: Faculty and staff often qualify for education pricing

• Institutions: Schools can request volume discounts for classroom use

Check Hotjar's education pricing →

📅 Seasonal Sale Patterns

Most SaaS and AI tools tend to offer their best deals around these windows. While we can't guarantee Hotjar runs promotions during all of these, they're worth watching:

🦃

Black Friday / Cyber Monday (November)

The biggest discount window across the SaaS industry — many tools offer their best annual deals here

❄️

End-of-Year (December)

Holiday promotions and year-end deals are common as companies push to close out Q4

🎒

Back-to-School (August-September)

Tools targeting students and educators often run promotions during this window

📧

Check Their Newsletter

Signing up for Hotjar's email list is the best way to catch promotions as they happen

💡 Pro tip: If you're not in a rush, Black Friday and end-of-year tend to be the safest bets for SaaS discounts across the board.

💡 Money-Saving Tips

🆓

Start with the free tier

Test features before committing to paid plans

📅

Choose annual billing

Save 10-30% compared to monthly payments

🏢

Check if your employer covers it

Many companies reimburse productivity tools

📦

Look for bundle deals

Some providers offer multi-tool packages

⏰

Time seasonal purchases

Wait for Black Friday or year-end sales

🔄

Cancel and reactivate

Some tools offer "win-back" discounts to returning users

💸 Alternatives That Cost Less

If Hotjar's pricing doesn't fit your budget, consider these data & analytics alternatives:

PostHog

Open-source, all-in-one product analytics platform combining event tracking, session replay, feature flags, A/B testing, surveys, error tracking, and a data warehouse — with self-hosting option for complete data control.

Free tier available

✓ Free plan available

View PostHog discounts →

Mixpanel

Advanced product analytics platform with event tracking and user behavior analysis.

Free tier available

✓ Free plan available

View Mixpanel discounts →

Amplitude

Analytics platform that combines natural language AI queries with behavioral cohorts, letting product teams ask questions in plain English while building precise user segments for deeper analysis.

Free tier available

✓ Free plan available

View Amplitude discounts →

❓ Frequently Asked Questions

Does Hotjar offer a free plan?

Yes, Hotjar offers a free tier that lets you get started without paying anything. The free plan includes basic features, though you'll need a paid plan for advanced functionality and higher usage limits.

What's the cheapest way to get Hotjar?

Start with Hotjar's free tier to test the features before upgrading. This lets you use the basic functionality without any cost.

Does Hotjar have student discounts?

Most AI tools, including many in the data & analytics category, offer education discounts for students and teachers. Contact Hotjar directly or check their pricing page for current education pricing, as these discounts are often available but not always prominently displayed.

When does Hotjar typically go on sale?

Most SaaS and AI tools offer their biggest discounts during Black Friday (November) and end-of-year sales (December). Some tools also run back-to-school promotions (August-September). Sign up for Hotjar's newsletter to catch deals as they happen.

Are there any Hotjar alternatives that cost less?

Yes, there are several data & analytics tools that might be more budget-friendly. Consider comparing features and pricing with alternatives to find the best value for your specific needs and budget.

Ready to save money on Hotjar?

Start with the free tier and upgrade when you need more features

Get Started with Hotjar →
📖 Hotjar Overview⭐ Hotjar Review💰 Hotjar Pricing🆚 Free vs Paid🤔 Is it Worth It?

Pricing and discounts last verified March 2026