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💡 Pro tip: Start with the free tier to test if Hotjar fits your workflow before upgrading to a paid plan.
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Hotjar's tracking script is loaded asynchronously and is approximately 40KB. Most sites see no noticeable performance difference. Session recording does use some client-side resources, so performance-sensitive sites should test thoroughly in staging before deploying to production.
Google Analytics focuses on quantitative metrics — traffic sources, pageviews, bounce rates, conversions as numbers. Hotjar focuses on qualitative and visual insights — seeing how users interact with pages through heatmaps and recordings, and hearing why through feedback and surveys. Most teams use both together: GA for what happened, Hotjar for why.
Hotjar automatically suppresses keystroke recording in form fields by default and provides CSS-based suppression rules to exclude specific page elements from recordings. You can configure additional exclusion zones for sensitive content areas. Hotjar is GDPR-compliant and offers consent management tools.
Hotjar's free Basic plan captures up to 35 sessions per day for recordings and heatmap data. This is sufficient for low-traffic sites and initial testing but will miss the majority of sessions on busier sites. Paid Observe plans start at $39/month for 100 daily sessions, scaling up to 500+ daily sessions on Business plans.
Contentsquare acquired Hotjar and integrated it into their broader digital experience analytics suite. Hotjar continues to operate as its own product with its own pricing, but now includes AI-powered features from Contentsquare such as automated behavior analysis, rage click detection, and more sophisticated session analysis tools.
Start with the free tier and upgrade when you need more features
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