Website behavior analytics with heatmaps, session recordings, and user feedback tools to understand how visitors interact with your pages.
See exactly how visitors use your website — watch session recordings, view heatmaps of where people click and scroll, and collect feedback to improve user experience.
Hotjar is a behavior analytics platform — now part of Contentsquare — that combines visual analytics tools with user feedback collection to help product and marketing teams understand how visitors interact with their pages. While quantitative analytics tools like Google Analytics tell you what happened, Hotjar focuses on showing you how and why through visual and qualitative data.
The platform splits into three product lines: Observe, Ask, and Engage. Observe is the core offering, providing heatmaps (click, scroll, and move maps) and session recordings that visually reveal user behavior patterns. Ask covers surveys and feedback widgets that collect qualitative data directly from visitors. Engage handles user interview recruitment and scheduling for moderated research.
Heatmaps are Hotjar's most recognizable feature. They generate visual overlays showing where users click, how far they scroll, and where they move their cursor. These make it immediately obvious which page elements attract attention, which are ignored, and where users expect interactive elements that don't exist. For conversion optimization, heatmaps quickly reveal whether visitors engage with CTAs, forms, and key content as intended.
Session recording captures individual user visits as video playback showing exactly how each visitor navigated — clicks, scrolls, hesitations, and exit points. These recordings provide qualitative context that explains patterns in quantitative data. When analytics show a page has high bounce rate, recordings show exactly what users encountered that drove them away.
Hotjar also includes behavioral surveys triggered by user actions (exit intent, time on page, scroll depth), feedback widgets for contextual page-level ratings, and Engage for recruiting actual site visitors for moderated research sessions. The Funnels & Trends feature ties conversion funnel visualization to heatmaps and recordings for end-to-end analysis.
Since the Contentsquare acquisition, Hotjar has integrated AI-powered insights that automatically analyze session recordings and surface UX issues. Features include AI behavior pattern summaries, rage click and error detection with alerting, and deeper integration with Contentsquare's digital experience analytics suite.
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Hotjar excels at qualitative behavior analytics with heatmaps, session recordings, and user feedback tools that reveal the 'why' behind user behavior. The visual, intuitive interface makes it accessible to non-technical team members including designers and marketers. Session recording caps on lower tiers and the split pricing model across Observe, Ask, and Engage products can push costs higher than expected. Not a replacement for quantitative analytics platforms, but as a complement for understanding user experience, Hotjar provides insights that numbers alone cannot.
Click, scroll, and move heatmaps that show exactly where users interact with pages, revealing attention patterns and engagement gaps
Use Case:
Discovering that only 15% of visitors scroll past the fold on the pricing page, indicating critical content needs to be moved higher
Video playback of individual user sessions showing clicks, scrolling, navigation, and hesitation patterns throughout their visit
Use Case:
Watching recordings of users who abandoned checkout to identify the specific form field or step causing confusion and drop-off
On-page feedback collection allowing visitors to rate their experience and leave contextual comments on specific pages
Use Case:
Placing a feedback widget on the help center to identify which support articles are unhelpful and need rewriting
Targeted surveys triggered by user behavior like exit intent, time on page, or scroll depth to capture opinions at key moments
Use Case:
Triggering an exit-intent survey on the pricing page asking visitors why they're leaving without purchasing
Recruit and schedule interviews with actual site visitors for moderated user research sessions with built-in video conferencing
Use Case:
Recruiting 10 users who completed a purchase for 30-minute interviews about their buying decision process
Conversion funnel visualization and trend tracking integrated with heatmaps and recordings for comprehensive conversion analysis
Use Case:
Building a sign-up funnel, identifying the highest drop-off step, then viewing heatmaps and recordings of that specific page
Free
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$39.00/month
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$99.00/month
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$59.00/month
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View Pricing Options →CRO teams analyzing landing pages and checkout flows with heatmaps to identify which elements visitors engage with and which they ignore, then watching session recordings of users who dropped off to understand exactly what went wrong
UX designers identifying usability issues through visual behavior analysis — spotting rage clicks on non-interactive elements, dead zones in navigation, and scroll depth problems that indicate content layout issues
Marketing teams understanding how visitors from different campaigns engage with landing pages, using heatmaps to verify that key messages and CTAs are visible above the fold and getting clicked
Small businesses and startups needing affordable behavior analytics without a data engineering team — Hotjar's free tier and simple script installation provide immediate insights with zero technical overhead
Hotjar works with these platforms and services:
We believe in transparent reviews. Here's what Hotjar doesn't handle well:
Hotjar's tracking script is loaded asynchronously and is approximately 40KB. Most sites see no noticeable performance difference. Session recording does use some client-side resources, so performance-sensitive sites should test thoroughly in staging before deploying to production.
Google Analytics focuses on quantitative metrics — traffic sources, pageviews, bounce rates, conversions as numbers. Hotjar focuses on qualitative and visual insights — seeing how users interact with pages through heatmaps and recordings, and hearing why through feedback and surveys. Most teams use both together: GA for what happened, Hotjar for why.
Hotjar automatically suppresses keystroke recording in form fields by default and provides CSS-based suppression rules to exclude specific page elements from recordings. You can configure additional exclusion zones for sensitive content areas. Hotjar is GDPR-compliant and offers consent management tools.
Hotjar's free Basic plan captures up to 35 sessions per day for recordings and heatmap data. This is sufficient for low-traffic sites and initial testing but will miss the majority of sessions on busier sites. Paid Observe plans start at $39/month for 100 daily sessions, scaling up to 500+ daily sessions on Business plans.
Contentsquare acquired Hotjar and integrated it into their broader digital experience analytics suite. Hotjar continues to operate as its own product with its own pricing, but now includes AI-powered features from Contentsquare such as automated behavior analysis, rage click detection, and more sophisticated session analysis tools.
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In 2026, Hotjar (now part of Contentsquare) launched AI-powered insights that automatically analyze session recordings and surface UX issues without manual review. New features include AI behavior pattern summaries, enhanced surveys with AI-generated follow-up questions, rage click and error detection with automatic alerting, and deeper integration with Contentsquare's digital experience analytics platform.
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