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  4. Amplitude
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← Back to Amplitude Overview

Amplitude Pricing & Plans 2026

Complete pricing guide for Amplitude. Compare all plans, analyze costs, and find the perfect tier for your needs.

Try Amplitude Free →Compare Plans ↓

Not sure if free is enough? See our Free vs Paid comparison →
Still deciding? Read our full verdict on whether Amplitude is worth it →

🆓Free Tier Available
💎3 Paid Plans
⚡No Setup Fees

Choose Your Plan

Starter

Free

mo

  • ✓Core analytics
  • ✓Up to 50K MTUs
  • ✓Basic dashboards
Start Free →

Plus

From $49/month

mo

  • ✓Experimentation
  • ✓Feature flags
  • ✓Session replay
  • ✓Custom MTU pricing
Start Free Trial →
Most Popular

Growth

Custom

mo

  • ✓Advanced AI insights
  • ✓Behavioral cohorts
  • ✓Priority support
Start Free Trial →

Enterprise

Custom

mo

  • ✓SSO/RBAC
  • ✓Data governance
  • ✓Custom SLA
  • ✓Dedicated success
Contact Sales →

Pricing sourced from Amplitude · Last verified March 2026

Feature Comparison

FeaturesStarterPlusGrowthEnterprise
Core analytics✓✓✓✓
Up to 50K MTUs✓✓✓✓
Basic dashboards✓✓✓✓
Experimentation—✓✓✓
Feature flags—✓✓✓
Session replay—✓✓✓
Custom MTU pricing—✓✓✓
Advanced AI insights——✓✓
Behavioral cohorts——✓✓
Priority support——✓✓
SSO/RBAC———✓
Data governance———✓
Custom SLA———✓
Dedicated success———✓

Is Amplitude Worth It?

✅ Why Choose Amplitude

  • • Natural language AI queries turn complex analytics into plain English questions
  • • Behavioral cohorts enable precise user segmentation without SQL knowledge
  • • Session replay shows exact user interactions before conversion or churn
  • • Cross-platform tracking unifies behavior across web and mobile apps
  • • A/B testing integrated with same behavioral metrics used for daily analytics

⚠️ Consider This

  • • Pricing scales quickly with monthly tracked users for high-traffic products
  • • Steep learning curve for teams new to event-based analytics
  • • Implementation requires careful event naming and user ID management
  • • AI prompt limits can be restrictive for teams asking many questions daily
  • • Setup complexity higher than simple Google Analytics installations

What Users Say About Amplitude

👍 What Users Love

  • ✓Natural language AI queries turn complex analytics into plain English questions
  • ✓Behavioral cohorts enable precise user segmentation without SQL knowledge
  • ✓Session replay shows exact user interactions before conversion or churn
  • ✓Cross-platform tracking unifies behavior across web and mobile apps
  • ✓A/B testing integrated with same behavioral metrics used for daily analytics

👎 Common Concerns

  • ⚠Pricing scales quickly with monthly tracked users for high-traffic products
  • ⚠Steep learning curve for teams new to event-based analytics
  • ⚠Implementation requires careful event naming and user ID management
  • ⚠AI prompt limits can be restrictive for teams asking many questions daily
  • ⚠Setup complexity higher than simple Google Analytics installations

Pricing FAQ

Does Amplitude have a free trial?

Yes, Amplitude offers a free tier that you can use indefinitely. This allows you to test the platform before upgrading to a paid plan.

What payment methods does Amplitude accept?

Amplitude typically accepts major credit cards and may offer additional payment options for enterprise customers. Contact their sales team for specific payment arrangements.

Can I cancel my Amplitude subscription anytime?

Most SaaS platforms like Amplitude allow you to cancel your subscription at any time. Check their terms of service for specific cancellation policies.

Is there a discount for annual billing?

Many platforms offer discounts for annual billing. Contact Amplitude's sales team to inquire about annual pricing discounts.

Do you offer enterprise pricing for Amplitude?

Yes, Amplitude offers enterprise pricing with custom features and support options.

Ready to Get Started?

AI builders and operators use Amplitude to streamline their workflow.

Try Amplitude Now →

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