Stay free if you only need up to 35 daily sessions for recordings and heatmaps and unlimited heatmaps. Upgrade if you need 500 daily sessions (scales to 270k/day) and frustration and confusion signals. Most solo builders can start free.
Why it matters: Not a substitute for quantitative product analytics — lacks event funnels, cohort analysis, and segmentation depth of tools like Amplitude or Mixpanel
Available from: Observe Plus ($39/month)
Why it matters: Session recording limits are restrictive even on paid plans (100 sessions/day on Plus at $39/month), which misses the majority of traffic on busy sites
Available from: Observe Plus ($39/month)
Why it matters: Heatmap accuracy degrades on responsive designs and pages with dynamically loaded content, A/B test variants, or single-page app navigation
Available from: Observe Plus ($39/month)
Why it matters: Pricing across three separate product lines (Observe, Ask, Engage) adds up quickly — full access to all features can exceed $500/month
Available from: Observe Plus ($39/month)
The free plan covers basic data & analytics needs. For professional use with advanced features and higher limits, consider upgrading to a paid plan.
Check the comparison above for the most affordable paid tier that includes premium features beyond the free plan limitations.
Many tools offer free trials of paid tiers. Visit Hotjar's website to check current trial offerings and duration.
Most tools allow downgrades, but you may lose access to paid features and data. Check Hotjar's policy before upgrading.
Start with the free plan — upgrade when you need more.
Get Started Free →Still not sure? Read our full verdict →
Last verified March 2026