Clay Pricing & Plans 2026

Complete pricing guide for Clay. Compare all plans, analyze costs, and find the perfect tier for your needs.

Not sure if free is enough? See our Free vs Paid comparison →
Still deciding? Read our full verdict on whether Clay is worth it →

🆓Free Tier Available

💎4 Paid Plans

⚡No Setup Fees

Choose Your Plan

Free

$0/month

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Launch

$167/month

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Growth

$446/month

Start Free Trial →

Enterprise

Custom pricing

Contact Sales →

Pricing sourced from Clay · Last verified March 2026

Feature Comparison

Detailed feature comparison coming soon. Visit Clay's website for complete plan details.

View Full Features →

Is Clay Worth It?

✅ Why Choose Clay

• Waterfall enrichment achieves 85-95% contact discovery rates by automatically trying multiple data sources until it finds what you need
• Claygent AI agent performs actual web research, visiting websites and parsing information that static databases miss
• Credit-based pricing scales with usage rather than seat fees, making it affordable for small teams that don't need full-time prospecting
• Native integrations with major CRMs automatically sync enriched data and trigger workflows based on job changes and company events
• 150+ data providers consolidated into one platform eliminates vendor management headaches
• Real-time monitoring across 3M+ companies catches intent signals like job changes, funding events, and technology adoptions

⚠️ Consider This

• Complex feature set overwhelms teams without dedicated operations support or technical experience
• Data credit costs escalate quickly with heavy usage, particularly for phone number enrichment and premium sources
• Learning curve requires significant time investment to master the workflow builder and automation capabilities

What Users Say About Clay

👍 What Users Love

✓Waterfall enrichment achieves 85-95% contact discovery rates by automatically trying multiple data sources until it finds what you need
✓Claygent AI agent performs actual web research, visiting websites and parsing information that static databases miss
✓Credit-based pricing scales with usage rather than seat fees, making it affordable for small teams that don't need full-time prospecting
✓Native integrations with major CRMs automatically sync enriched data and trigger workflows based on job changes and company events
✓150+ data providers consolidated into one platform eliminates vendor management headaches
✓Real-time monitoring across 3M+ companies catches intent signals like job changes, funding events, and technology adoptions

👎 Common Concerns

⚠Complex feature set overwhelms teams without dedicated operations support or technical experience
⚠Data credit costs escalate quickly with heavy usage, particularly for phone number enrichment and premium sources
⚠Learning curve requires significant time investment to master the workflow builder and automation capabilities

Pricing FAQ

How does Clay's pricing actually work?

Clay uses two currencies: Actions (platform usage) and Data Credits (purchasing data). Actions are consumed when Clay processes requests, runs workflows, or syncs data. Data Credits buy actual contact info from the 150+ providers. Most teams on Launch ($167/month) get 15,000 Actions and 2,500 Data Credits, enough for about 2,000-3,000 enriched contacts per month depending on data sources used.

What makes Claygent different from other AI tools?

Claygent actually visits websites and parses information in real-time rather than working from cached databases. It can read job postings, parse technology stack information from company websites, and synthesize insights that static data providers miss. The quality is closer to human research than typical AI summarization.

Should I use Clay instead of ZoomInfo or Apollo?

Clay doesn't replace these tools—it uses them. Clay's waterfall enrichment can query ZoomInfo, Apollo, and dozens of other providers automatically. You get higher contact coverage without managing multiple subscriptions. However, if you need a simple contact database, standalone tools like Apollo might be more straightforward.

How accurate is the contact data?

Accuracy varies by provider and contact type. Email addresses typically achieve 85-95% deliverability. Phone numbers are less reliable, especially for international contacts. Clay's waterfall approach improves accuracy by cross-referencing multiple sources, but you should still validate contacts before major campaigns.

Ready to Get Started?

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Clay Pricing & Plans 2026

Complete pricing guide for Clay. Compare all plans, analyze costs, and find the perfect tier for your needs.

🆓Free Tier Available

💎4 Paid Plans

⚡No Setup Fees

Is Clay Worth It?

✅ Why Choose Clay

• Waterfall enrichment achieves 85-95% contact discovery rates by automatically trying multiple data sources until it finds what you need
• Claygent AI agent performs actual web research, visiting websites and parsing information that static databases miss
• Credit-based pricing scales with usage rather than seat fees, making it affordable for small teams that don't need full-time prospecting
• Native integrations with major CRMs automatically sync enriched data and trigger workflows based on job changes and company events
• 150+ data providers consolidated into one platform eliminates vendor management headaches
• Real-time monitoring across 3M+ companies catches intent signals like job changes, funding events, and technology adoptions

⚠️ Consider This

• Complex feature set overwhelms teams without dedicated operations support or technical experience
• Data credit costs escalate quickly with heavy usage, particularly for phone number enrichment and premium sources
• Learning curve requires significant time investment to master the workflow builder and automation capabilities

What Users Say About Clay

👍 What Users Love

✓Waterfall enrichment achieves 85-95% contact discovery rates by automatically trying multiple data sources until it finds what you need
✓Claygent AI agent performs actual web research, visiting websites and parsing information that static databases miss
✓Credit-based pricing scales with usage rather than seat fees, making it affordable for small teams that don't need full-time prospecting
✓Native integrations with major CRMs automatically sync enriched data and trigger workflows based on job changes and company events
✓150+ data providers consolidated into one platform eliminates vendor management headaches
✓Real-time monitoring across 3M+ companies catches intent signals like job changes, funding events, and technology adoptions

👎 Common Concerns

⚠Complex feature set overwhelms teams without dedicated operations support or technical experience
⚠Data credit costs escalate quickly with heavy usage, particularly for phone number enrichment and premium sources
⚠Learning curve requires significant time investment to master the workflow builder and automation capabilities