Stay free if you only need basic features. Upgrade if you need advanced features. Most solo builders can start free.
Clay uses two currencies: Actions (platform usage) and Data Credits (purchasing data). Actions are consumed when Clay processes requests, runs workflows, or syncs data. Data Credits buy actual contact info from the 150+ providers. Most teams on Launch ($167/month) get 15,000 Actions and 2,500 Data Credits, enough for about 2,000-3,000 enriched contacts per month depending on data sources used.
Claygent actually visits websites and parses information in real-time rather than working from cached databases. It can read job postings, parse technology stack information from company websites, and synthesize insights that static data providers miss. The quality is closer to human research than typical AI summarization.
Clay doesn't replace these tools—it uses them. Clay's waterfall enrichment can query ZoomInfo, Apollo, and dozens of other providers automatically. You get higher contact coverage without managing multiple subscriptions. However, if you need a simple contact database, standalone tools like Apollo might be more straightforward.
Accuracy varies by provider and contact type. Email addresses typically achieve 85-95% deliverability. Phone numbers are less reliable, especially for international contacts. Clay's waterfall approach improves accuracy by cross-referencing multiple sources, but you should still validate contacts before major campaigns.
Start with the free plan — upgrade when you need more.
Get Started Free →Still not sure? Read our full verdict →
Last verified March 2026