B2B prospecting platform that combines 150+ data providers with AI research agents to automate contact discovery, company research, and personalized outreach workflows.
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Clay consolidates the B2B prospecting stack into one platform that actually works. The waterfall enrichment achieves contact discovery rates that beat single-source tools, while Claygent provides research depth that static databases can't match. The credit system makes it cost-effective for smaller teams, though heavy users need to budget carefully. Best for teams that want to automate research and enrichment without managing multiple vendor relationships.
Automatically routes requests through multiple data providers until contact info is found. Achieves 85-95% enrichment rates compared to 60-70% from single sources.
Use Case:
Finding email addresses for VP-level prospects where basic tools fail, automatically checking Apollo, ZoomInfo, Clearbit, and 10+ other sources in sequence.
AI agent that visits websites, parses job descriptions, reads company news, and synthesizes information like a human researcher but at scale.
Use Case:
Automatically researching 500 target companies to identify which ones recently adopted specific technologies or hired in relevant departments.
Monitors 3M+ companies for job changes, funding rounds, technology adoptions, and other buying signals with webhook automation.
Use Case:
Triggering outreach campaigns within hours when prospects change jobs or when target companies hire new executives in your buyer persona.
Conditional logic workflows that build prospect lists based on multiple criteria including company attributes, technology stack, and behavioral signals.
Use Case:
Building lists of SaaS companies with 50-500 employees who use Salesforce but not HubSpot, with recent funding, and decision makers who joined in the last 6 months.
$0/month
$167/month
$446/month
Custom pricing
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We believe in transparent reviews. Here's what Clay doesn't handle well:
Clay uses two currencies: Actions (platform usage) and Data Credits (purchasing data). Actions are consumed when Clay processes requests, runs workflows, or syncs data. Data Credits buy actual contact info from the 150+ providers. Most teams on Launch ($167/month) get 15,000 Actions and 2,500 Data Credits, enough for about 2,000-3,000 enriched contacts per month depending on data sources used.
Claygent actually visits websites and parses information in real-time rather than working from cached databases. It can read job postings, parse technology stack information from company websites, and synthesize insights that static data providers miss. The quality is closer to human research than typical AI summarization.
Clay doesn't replace these tools—it uses them. Clay's waterfall enrichment can query ZoomInfo, Apollo, and dozens of other providers automatically. You get higher contact coverage without managing multiple subscriptions. However, if you need a simple contact database, standalone tools like Apollo might be more straightforward.
Accuracy varies by provider and contact type. Email addresses typically achieve 85-95% deliverability. Phone numbers are less reliable, especially for international contacts. Clay's waterfall approach improves accuracy by cross-referencing multiple sources, but you should still validate contacts before major campaigns.
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