Shilo

Shilo is a paid, quote-based AI coaching assistant for real estate teams that listens to agent conversations, provides real-time guidance, analyzes and grades calls, supports training and role play, and helps managers improve follow-through without replacing the team's existing CRM or lead sources. The company positions the product for real estate agents, team leaders, brokerages, and high-volume teams that need more consistent sales conversations without replacing their existing CRM, transaction management system, or lead sources. Its public website describes Shilo as listening, coaching, and guiding agents in real time, and it presents real-time guidance, real-time call analysis, real-time call grading, transcripts, sentiment, coaching feedback, role play, and CRM enrichment as core capabilities. Pricing is not publicly listed; buyers are directed to book a demo, so exact plan cost, per-seat rate, seat minimum, call-volume allowance, usage cap, onboarding fee, implementation scope, support level, renewal term, and contract minimum must be confirmed with Shilo directly. For evaluation purposes, that means Shilo should be treated as a quote-based sales-led product rather than a self-serve SaaS tool with transparent monthly pricing. The product is positioned around a clear operational problem: growing real estate teams often have their best scripts, objection-handling methods, follow-up habits, call review processes, and manager coaching knowledge spread across team leaders, documents, call recordings, and recurring training meetings. Shilo aims to capture what happens in real conversations and turn those interactions into coaching, call review, agent training, role play, scorecards, transcripts, sentiment signals, and next-step support for agents and managers. The most verifiable public facts are that Shilo is real-estate-specific, it is sold through a demo motion, it emphasizes real-time call guidance and grading, it says it enhances rather than replaces CRMs and related real estate systems, and its current website messaging promotes customer-reported impact across 100+ teams plus an announced $2.6 million seed round. Those customer outcome claims should be read as vendor-published proof points rather than independently audited benchmarks. Feature claims such as live coaching prompts, call grading, CRM enrichment, and manager visibility are best validated during a demo against the buyer's actual phone system, CRM, lead sources, compliance needs, and coaching workflow, because the public site does not provide detailed technical documentation, integration matrices, exact transcription accuracy, model-training details, or implementation timelines. Shilo is therefore strongest for real estate organizations with enough call volume and management structure to benefit from standardized coaching, faster agent ramp-up, and more complete call follow-through, while smaller teams should confirm whether the sales-led package and implementation effort match their scale.