No free plan. The cheapest way in is Workforce Identity Starter at $2/month. Consider free alternatives in the security & access category if budget is tight.
Okta acquired Auth0 in 2021 and now offers Auth0 as its Customer Identity Cloud. Auth0 focuses on developer-friendly authentication for customer-facing applications, while Okta's Workforce Identity Cloud focuses on employee access management. Organizations needing both workforce and customer identity management can use both under Okta's umbrella.
Okta prices per user per month with different tiers based on features needed. SSO starts at around $2/user/month, with MFA, Lifecycle Management, and Governance as additional modules. Enterprise pricing varies significantly based on feature selection, user count, and contract terms. Customer Identity pricing is separate and based on monthly active users.
Okta can serve as a cloud-based identity provider alongside or instead of Active Directory. Okta's Universal Directory can be the primary user store for cloud-first organizations, while organizations with existing AD deployments typically integrate Okta with AD for hybrid identity management. Okta provides AD agents for seamless directory synchronization.
Basic SSO deployment for a small organization can be completed in days. Enterprise implementations with lifecycle management, governance, and extensive application integration typically take 3-6 months. Okta provides professional services and a partner network for complex deployments.
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Last verified March 2026