Stay free if you only need up to 25,000 maus and unlimited logins. Upgrade if you need up to 500 maus and higher auth & api limits. Most solo builders can start free.
Why it matters: Paid plans start at just 500 MAUs, so growing apps face a pricing cliff after the 25,000 free tier
Available from: Essentials ($35/month)
Why it matters: Exporting password hashes requires enterprise support, creating real vendor lock-in
Available from: Essentials ($35/month)
Why it matters: Professional plan at $240/month for 500 MAUs is expensive for early-revenue startups
Available from: Essentials ($35/month)
Why it matters: Learning curve for advanced features (Actions, Organizations, custom DB) requires identity protocol knowledge
Available from: Essentials ($35/month)
Why it matters: Owned by Okta, which adds enterprise sales complexity for some buyers
Available from: Essentials ($35/month)
Why it matters: Get help when stuck. Can save hours of troubleshooting on critical projects.
Available from: Essentials ($35/month)
The free plan covers basic security & access needs. For professional use with advanced features and higher limits, consider upgrading to a paid plan.
Check the comparison above for the most affordable paid tier that includes premium features beyond the free plan limitations.
Many tools offer free trials of paid tiers. Visit Auth0's website to check current trial offerings and duration.
Most tools allow downgrades, but you may lose access to paid features and data. Check Auth0's policy before upgrading.
Start with the free plan — upgrade when you need more.
Get Started Free →Still not sure? Read our full verdict →
Last verified March 2026