A cloud-based process automation platform that enables users to create automated workflows between applications and services to streamline business processes.
Microsoft Power Automate is a cloud-based process automation platform that enables users to build automated workflows across apps and services using low-code tools and AI copilots, with pricing starting at $15.00 per user/month for the Premium plan. It targets business users, IT administrators, and enterprise automation teams inside Microsoft-centric organizations who want to combine robotic process automation (RPA), digital process automation (DPA), and generative AI in a single platform.
Part of the broader Microsoft Power Platform alongside Power Apps, Power BI, Power Pages, and Copilot Studio, Power Automate combines cloud flows, attended and unattended desktop flows, AI Builder, and process mining into one environment. Users can build automations from natural language prompts with Copilot in Power Automate, record manual desktop tasks for RPA, or connect hundreds of premium connectors spanning SharePoint, Dynamics 365, SAP, Salesforce, ServiceNow, and non-Microsoft SaaS tools. Enterprise customers report measurable impact: Uber reports 3,400 yearly hours saved and USD $30 million in annual cost savings, CoreLogic saves 50,000 hours per year and achieved a 5x cost reduction versus its previous platform, and Nsure collapsed a 100-person data validation workload to just a few people using generative AI and Power Automate.
Based on our analysis of 870+ AI tools in the aitoolsatlas.ai directory, Power Automate sits firmly at the enterprise end of the automation category. Compared with lighter alternatives like Zapier or Make, it is significantly more powerful for on-premises RPA, unattended bots, and Dataverse-backed governance, but also more expensive and more tightly bound to the Microsoft 365 and Azure ecosystem. Nsure, Brisa, Uber, and CoreLogic case studies published by Microsoft cite 40â60% time savings and up to 50% cost savings when pairing Copilot with Power Automate, making it most compelling for organizations that already standardize on Microsoft tooling and need RPA plus cloud automation under one license.
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A generative AI assistant that turns natural-language descriptions into working cloud flows, explains existing flows, and suggests next actions. Microsoft's published customer stories report around 60% time savings and 50% cost savings when using Copilot in Power Automate, with Nsure collapsing a 100-person carrier validation process to just a few people.
Event-driven workflows running in Microsoft's cloud, connecting to hundreds of services including SharePoint, Dynamics 365, Teams, Salesforce, SAP, ServiceNow, and Oracle. Premium connectors and HTTP/OpenAPI support let teams integrate line-of-business systems that simpler iPaaS tools often cannot reach.
A recorder-plus-editor for Windows RPA that automates legacy desktop applications, browsers, and terminals. Attended flows ship with the $15/user/month Premium plan, while unattended bots require Power Automate Process at $150/bot/month and can be shared across unlimited users in the organization.
Analyzes event logs from systems like Dynamics 365 or SAP and recordings of user activity to visualize actual process flows, identify bottlenecks, and recommend automation candidates. Uber cites process mining as one of the Power Platform capabilities that helped it save 3,400 hours and USD $30M annually.
AI Builder provides prebuilt and custom models for document processing, text classification, prediction, and object detection that plug directly into flows. Combined with Dataverse, environments, DLP policies, and Microsoft Entra identity, it gives enterprises auditable, governed automation across the Power Platform.
$15.00/user/month (paid yearly)
$150.00/bot/month (paid yearly)
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Microsoft continues to emphasize Copilot in Power Automate for generative-AI flow authoring, with customer stories (Nsure, Uber, CoreLogic, Brisa) highlighting 60% time savings and 50% cost savings. The product page promotes the combined Power Platform ecosystem â Power Automate, Power Apps, Power Pages, and Microsoft Copilot Studio â with generative AI and process mining positioned as the leading differentiators for enterprise automation in 2025â2026.
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