Visual automation platform (formerly Integromat) for connecting apps and services with powerful scenario-building capabilities.
Make (formerly Integromat) is a powerful visual automation platform that connects apps, services, and APIs to automate workflows without coding. What distinguishes Make from simpler automation tools is its visual, scenario-based approach with advanced logic, data transformation, and complex multi-step workflows. The platform uses a drag-and-drop interface where you build automation 'scenarios' by connecting modules that represent different apps and actions, creating sophisticated workflows that can handle branching logic, error handling, data manipulation, and conditional execution.
Make is particularly valuable for users who need more control and flexibility than basic automation tools provide. While tools like Zapier focus on simple trigger-action workflows, Make enables complex scenarios with multiple paths, iterators for processing arrays, routers for conditional logic, aggregators for data combination, and transformers for data manipulation. This power makes it suitable for advanced business processes, data synchronization, complex integrations, and scenarios requiring sophisticated logic beyond linear step-by-step automation.
The platform integrates with 1000+ applications and services, from popular tools like Google Workspace, Slack, and Salesforce to specialized APIs and custom webhooks. Make's generous free tier makes powerful automation accessible to individuals and small businesses, while paid plans offer increased operations, advanced features, and priority support for businesses scaling their automation infrastructure.
Make (formerly Integromat) offers more power and better pricing than Zapier, with a visual builder that makes complex automation intuitive. The learning curve is steeper, but the operation-based pricing is more affordable for high-volume workflows. Error handling is particularly robust.
Intuitive drag-and-drop interface where you visually design automation scenarios by connecting modules. See the entire workflow at a glance, understanding data flow and logic visually.
Use Case:
Build a complex customer onboarding workflow that routes new signups through different paths based on plan type, sends personalized emails, creates CRM records, and notifies sales—all visible in one diagram.
Routers enable conditional branching based on criteria, filters skip executions that don't meet conditions, and error handlers manage failures gracefully—building sophisticated decision-making into workflows.
Use Case:
When a new support ticket arrives, route high-priority tickets to senior support, medium priority to general queue, and low priority to automated responses based on keywords and customer tier.
Iterators process arrays item-by-item (useful for bulk operations), while aggregators combine multiple items back into single datasets—powerful for data transformation and bulk processing.
Use Case:
Receive a list of 100 new orders, iterate through each one to validate inventory and create shipping labels, then aggregate results into a daily report sent to managers.
Built-in transformers for text manipulation, date/time operations, mathematical calculations, JSON parsing, and data formatting—modify data between steps without external tools.
Use Case:
Extract order details from emails, parse dates into standardized format, calculate totals with tax, format as JSON, and send to your database—all within one scenario.
Custom webhooks for receiving data from any source and HTTP modules for calling any API—integrate with services beyond Make's 1000+ native apps.
Use Case:
Build custom integrations with internal tools, legacy systems, or specialized APIs not in Make's app directory by using webhooks and HTTP requests.
Define what happens when modules fail: retry automatically, route to alternative paths, send alerts, or log errors. Build resilient automations that handle failures gracefully.
Use Case:
If API call fails due to rate limiting, automatically wait and retry up to 3 times, then if still failing, log the error to a spreadsheet and send alert to admin.
Run scenarios instantly (real-time), at intervals (every X minutes), on specific schedules (daily at 9 AM), or manually. Control execution timing precisely.
Use Case:
Run social media posting automation every 2 hours during business hours, data backups daily at midnight, and reporting weekly on Monday mornings.
Library of pre-built scenario templates for common automation needs. Clone, customize, and deploy proven workflows quickly.
Use Case:
Start with a 'Lead from form to CRM' template, customize for your specific form and CRM, and deploy a working lead automation in minutes instead of hours.
$0
forever
Individuals, hobbyists, and small businesses with light automation needs
$9
per month (annual: $10.59/month)
Growing businesses and power users with regular automation needs
$16
per month (annual: $18.82/month)
Businesses requiring advanced features and priority processing
$29
per month (annual: $34.12/month)
Teams and agencies managing automations collaboratively
Ready to get started with Make?
View Pricing Options →Businesses automate multi-step processes with branching logic, data transformation, and error handling that simple tools can't handle.
Keep data synchronized between CRM, email marketing, accounting, and other business tools with bidirectional sync and conflict resolution.
Automate order fulfillment workflows: inventory checks, shipping label generation, customer notifications, and accounting updates.
Build sophisticated marketing funnels with segmentation, personalized content, multi-channel outreach, and performance tracking.
Connect internal tools, legacy systems, or custom applications using webhooks and HTTP modules for integrations beyond standard apps.
Process large datasets with iterators: bulk email sending, mass record updates, batch file processing, or data migration tasks.
Make integrates seamlessly with these popular platforms and tools:
We believe in transparent reviews. Here's what Make doesn't handle well:
Yes, Make offers a generous free tier with 1,000 operations per month and 2 active scenarios. This is suitable for individuals and light business use. Paid plans starting at $9/month increase operations and remove scenario limits.
Make offers more advanced features (routers, iterators, error handling, data transformers) and visual workflow design, making it better for complex automations. Zapier is simpler and more beginner-friendly for basic trigger-action workflows. Make generally offers better value for power users.
An operation is each module execution in your scenario. If your scenario has 5 modules and runs 10 times, that's 50 operations. Your plan's operation limit determines how many total module executions you get per month.
Make has 1000+ native integrations. For apps not in the directory, you can use webhooks, HTTP modules, or API calls to connect virtually any service with an API.
Make has a steeper learning curve than simpler tools due to advanced features, but the visual interface makes complex workflows more understandable. Templates and documentation help new users. Basic automations are easy; advanced features require practice.
Yes, scenarios can run instantly when triggered by webhooks or app events (on paid plans with 1-minute interval). Free tier has a 15-minute minimum interval for scheduled scenarios.
Yes, Teams plan and higher include team collaboration features: shared scenarios, user management, organization workspaces, and collaborative editing.
Make allows exporting scenarios as blueprints which can be shared with others or imported into different Make accounts. This is useful for templates, backups, or moving automations between environments.
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