Stay free if you only need 5 emails/mo analyzed and basic scoring. Upgrade if you need team analytics and manager dashboard. Most solo builders can start free.
Why it matters: Free tier extremely limited at 5 emails per month
Available from: Starter
Why it matters: Primarily focused on cold/sales emails — less useful for other email types
Available from: Starter
Why it matters: Personalization data quality varies by prospect
Available from: Starter
The free plan covers basic sales & marketing agents needs. For professional use with advanced features and higher limits, consider upgrading to a paid plan.
Check the comparison above for the most affordable paid tier that includes premium features beyond the free plan limitations.
Many tools offer free trials of paid tiers. Visit Lavender's website to check current trial offerings and duration.
Most tools allow downgrades, but you may lose access to paid features and data. Check Lavender's policy before upgrading.
Start with the free plan — upgrade when you need more.
Get Started Free →Still not sure? Read our full verdict →
Last verified March 2026