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Hexus

AI-powered tool that converts screen recordings and videos into engaging interactive product demos, documentation, and guides.

Starting at$0
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In Plain English

AI-powered tool that converts screen recordings and videos into engaging interactive product demos, documentation, and guides.

OverviewFeaturesPricingUse CasesLimitationsFAQAlternatives

Overview

Hexus is a Content Creation platform that transforms screen recordings and videos into interactive product demos, walkthroughs, and documentation in minutes, with a freemium pricing model that requires no credit card to start. It's built for go-to-market (GTM) teams at high-growth startups and enterprises—marketers, sales engineers, product marketers, and customer experience leaders who need to ship product content at scale.

The platform centers on a no-code web editor that ingests raw screen flows or existing videos and outputs polished, on-brand assets that can be repurposed across channels. Users can adapt a single recording into interactive demos, video walkthroughs, and step-by-step guides with a single click, then sync product changes across all derivative assets automatically—eliminating the manual edit cycles that traditionally consume product marketing teams. Hexus also bundles AI-powered analytics that track viewer behavior, drop-off rates, conversions, and engagement, giving GTM leaders concrete data to refine launches and sales enablement collateral. The platform earned a 4.9 rating on G2 from over 589 reviewers and carries a 5-star aggregate across 1,645 reviews for its core video-to-demo product, signaling strong adoption among teams replacing fragmented tooling stacks.

Compared to the other Content Creation tools in our directory of 870+ AI tools, Hexus is unusually focused on the GTM use case rather than general-purpose video editing—it competes directly with Arcade, Storylane, Tango, and Guidde, but distinguishes itself by collapsing four typical tools (demo builder, video editor, guide generator, analytics) into one workspace. In April 2026, Hexus announced it was joining Olto to build product-trained AI agents for revenue-critical experiences, signaling a shift toward agentic product education. Customers including Calendly cite it as replacing a full day of help-center work with roughly an hour of editing, making it most appealing to teams shipping frequent product updates who need consistent brand presentation across demos, sales collateral, and customer onboarding.

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Key Features

AI Video-to-Demo Conversion+

Hexus visually transcribes uploaded screen recordings and automatically converts them into interactive demos with clickable hotspots, captions, and navigation. The conversion is the platform's flagship capability, validated across 1,645+ user reviews with a 5-star aggregate rating. Existing videos from any source can be ingested for free, removing the friction of starting from scratch.

One-Workspace Content Repurposing+

A single screen recording can be adapted into an interactive demo, video walkthrough, and step-by-step guide simultaneously with one click—replacing the typical stack of four separate tools. Customers cite this as the primary reason for adoption, with a Senior Developer Advocate noting that what previously took a full day now takes about an hour.

Automatic Content Sync+

When your product UI changes, Hexus updates all derivative assets—demos, videos, and guides—across the workspace in seconds, eliminating manual re-recording. For teams shipping weekly product updates, this functionally turns demo maintenance from a recurring tax into a passive process and is one of Hexus's strongest differentiators against Tango and Guidde.

GTM-Focused Analytics+

Built-in analytics track drop-off rates, conversion events, viewer engagement, and individual user journeys across each demo asset. GTM leaders use the data to refine launch messaging, identify which personas convert best, and optimize sales collateral. Most competing demo tools offer thinner analytics, making this a meaningful advantage for revenue teams.

Personalized Sales Demo Centers+

Sales teams can build dynamic demo centers that serve different versions of the product story to different personas and deal stages. Combined with personalized leave-behinds and live demos, this turns Hexus into a sales enablement platform rather than just a demo creator. The capability is designed for late-stage deals where one-size-fits-all collateral hurts close rates.

Pricing Plans

Free

$0

  • ✓No credit card required
  • ✓Convert existing videos to Hexus demos at no cost
  • ✓Access to no-code web editor
  • ✓Basic demo, video, and guide creation
  • ✓Hexus watermark on outputs

Starter

~$39/month

  • ✓Expanded demo and guide creation limits
  • ✓Custom branding and watermark removal
  • ✓Basic viewer analytics
  • ✓Priority email support
  • ✓Standard integrations

Growth

~$99/month

  • ✓Multi-seat team collaboration
  • ✓Advanced GTM-focused viewer analytics
  • ✓Personalized sales demo centers
  • ✓Automatic content sync across all assets
  • ✓Custom templates and branding
  • ✓CRM and marketing tool integrations

Enterprise

Custom pricing

  • ✓Unlimited demos, videos, and guides
  • ✓SSO and advanced security controls
  • ✓Dedicated customer success manager
  • ✓Custom SLAs and onboarding
  • ✓API access and advanced integrations
  • ✓Priority support with guaranteed response times
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Best Use Cases

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Product marketing teams launching new features who need to ship a website demo, an interactive guide, and a sales walkthrough from a single screen recording within hours, not days

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Sales engineers building personalized live demos and tailored leave-behind collateral for late-stage deals, where each persona requires a different version of the same product story

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Customer experience teams creating self-serve onboarding and help center content—similar to how Calendly's content team uses Hexus to power their help center at scale

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Developer advocates producing technical product education across blog posts, conference talks, and documentation who need consistent on-brand visuals across formats

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Product Hunt and high-visibility launch teams that need polished demo assets in minutes rather than weeks, with engagement analytics to measure launch performance

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Cross-sell and upsell campaigns where customer success teams need to build personalized product journeys for existing accounts at scale without engineering involvement

Limitations & What It Can't Do

We believe in transparent reviews. Here's what Hexus doesn't handle well:

  • ⚠Optimized for software product demos—does not replace general-purpose video editors for non-product content like webinars, vlogs, or marketing films
  • ⚠Enterprise pricing requires a sales conversation, though self-serve tiers with published starting prices are available for individuals and smaller teams
  • ⚠Output quality depends on input recording clarity; low-resolution or inconsistent screen captures will require more manual touch-up
  • ⚠The April 2026 Olto acquisition may shift product priorities toward agentic experiences, potentially deprioritizing some standalone demo features
  • ⚠Brand customization, while supported, may not match the depth of design control found in dedicated motion or video editors like After Effects or Descript

Pros & Cons

✓ Pros

  • ✓Collapses four separate tools (demo builder, video editor, guide generator, analytics) into a single workspace, validated by a Senior Developer Advocate quote noting full-day tasks now take an hour
  • ✓Free tier requires no credit card, and users can convert their existing videos to Hexus demos at no cost
  • ✓Holds a strong 4.9/5 G2 rating across 589 reviews and 5-star aggregate across 1,645 product reviews
  • ✓Auto-sync feature updates all derivative assets (demos, videos, guides) when the underlying product changes, eliminating manual rework
  • ✓Built-in analytics track drop-off, conversions, and engagement at the asset level—not common in competing demo tools
  • ✓Used by enterprise customers like Calendly for help center content, indicating production-grade reliability

✗ Cons

  • ✗Specifically tuned for GTM/SaaS product demos—less suitable for general video editing, tutorials outside software, or creator content
  • ✗Enterprise pricing requires a sales conversation, though self-serve paid tiers are available with published starting prices for smaller teams
  • ✗Recent acquisition/merger with Olto announced in 2026 may introduce roadmap uncertainty for existing customers
  • ✗Heavy dependence on screen-recorded source material; teams without consistent recording workflows may struggle to extract full value
  • ✗AI-generated demos still require manual brand and copy polish for high-stakes external launches

Frequently Asked Questions

How does Hexus turn a screen recording into an interactive demo?+

Hexus uses AI to visually transcribe your screen flow recording, automatically segmenting it into discrete steps and generating clickable hotspots, captions, and navigation. You upload a raw screen recording into the no-code web editor, and the platform converts it into an interactive demo, video walkthrough, or step-by-step guide simultaneously. From there, editors can refine copy, swap branding, and publish the asset—typically reducing what was a full-day production task to under an hour, according to customer testimonials from Calendly and other enterprises.

Is Hexus actually free, or is it a trial?+

Hexus offers a genuine freemium plan with no credit card required at signup, and the website explicitly states you can convert your own video to a Hexus demo for free. Above Free, Hexus offers self-serve paid tiers: the Starter plan begins at approximately $39/month (billed annually) for individual creators who need custom branding and expanded demo limits, and the Growth plan at approximately $99/month (billed annually) adds team collaboration, advanced analytics, and personalized demo centers. Enterprise pricing is custom and requires a sales conversation. For comparison, competitor Arcade starts at $32/editor/month and Storylane starts at $40/creator/month, placing Hexus's entry-level paid tier in a similar range while bundling more output formats.

Who is Hexus designed for?+

Hexus is built for go-to-market teams at high-growth startups and enterprises—specifically product marketers, sales engineers, customer experience leaders, and developer advocates who need to ship product content at scale. The site explicitly calls out three use case verticals: Marketing (website demand and launches), Sales (personalized live demos and leave-behinds), and Customer Experience (onboarding and power-user enablement). Solo creators or teams making non-software content will find tools like Loom or Descript more appropriate.

What happens to my demos when the product UI changes?+

Hexus's auto-sync feature updates content across all assets in seconds when product changes occur, removing the need for manual edits to every derivative demo, video, and guide. This is one of its key differentiators against tools like Tango or Guidde, which often require re-recording when UIs shift. For fast-shipping teams pushing weekly or monthly UI updates, this feature alone can eliminate hours of recurring maintenance work per release cycle.

How does Hexus compare to Arcade or Storylane?+

Compared to the other demo platforms in our directory of 870+ AI tools, Hexus differentiates on three axes: it bundles video, demo, and guide creation in one workspace (Arcade and Storylane are more demo-focused), it includes built-in viewer analytics for GTM teams, and it offers automatic content sync when products change. Arcade typically wins on demo polish and creator ecosystem, while Storylane has stronger HTML demo capture. Hexus is the better pick for teams that want one unified content workspace rather than a specialist demo tool.
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What's New in 2026

In 2026, Hexus announced it has joined Olto to build product-trained AI agents for every revenue-critical experience, signaling a strategic shift toward agentic product education and AI-driven customer experiences beyond static demos. The homepage continues to emphasize the unified GTM workspace positioning while teasing deeper agent capabilities through the Olto integration.

Alternatives to Hexus

Arcade.dev

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Arcade.dev gives developers a secure MCP runtime for AI agents, including user authorization, hosted tools, and production controls.

Storylane

Coding Agents

Interactive demo builder that enables teams to create clickable product demos and step-by-step guides without engineering resources. Offers dual capture modes—HTML capture for fully interactive, live-element demos and screenshot capture for pixel-perfect guided walkthroughs. Used across marketing, sales, and customer onboarding with built-in personalization, lead capture forms, and granular demo analytics including viewer engagement tracking, drop-off points, and CRM-synced activity logs.

Supademo

Coding Agents

AI-powered interactive demo platform that converts screen captures into clickable product walkthroughs with automatic annotations, hotspots, and AI-generated step descriptions. Differentiates from tools like Storylane and Walnut with its lightweight no-code capture flow, built-in AI text generation for each step, multi-language auto-translation (supporting 15+ languages), and HTML/React/iframe embed options. Demos include viewer analytics with completion rates and drop-off tracking, and can be exported as GIF, video, or shared via public link.

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Quick Info

Category

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Website

www.hexus.ai/
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