Interactive demo builder that enables teams to create clickable product demos and step-by-step guides without engineering resources. Offers dual capture modes—HTML capture for fully interactive, live-element demos and screenshot capture for pixel-perfect guided walkthroughs. Used across marketing, sales, and customer onboarding with built-in personalization, lead capture forms, and granular demo analytics including viewer engagement tracking, drop-off points, and CRM-synced activity logs.
Storylane is an interactive product demo platform that lets go-to-market teams create, personalize, and share clickable product experiences without writing code or relying on engineering. The platform offers two distinct capture methods: HTML capture clones live application elements so prospects can click, scroll, and interact with real UI components, while screenshot capture assembles pixel-perfect guided walkthroughs from static images with hotspot overlays and tooltip annotations. Both modes feed into a drag-and-drop editor where teams can add branching flows, swap dynamic variables like company names and logos, and insert lead capture forms—all publishable via embed, standalone link, or gated landing page.
Designed for B2B SaaS companies across the full customer lifecycle, Storylane serves marketing teams looking to embed "try before you buy" experiences on websites, sales reps who need to tailor demos per prospect account without duplicating assets, and customer success teams building self-serve onboarding walkthroughs. The platform integrates natively with Salesforce, HubSpot, Marketo, and Segment, automatically syncing demo engagement data—such as which steps a prospect viewed, where they dropped off, and how long they spent—back into CRM records for pipeline attribution and lead scoring.
Storylanе's analytics layer provides step-level engagement metrics, aggregate funnel views, and account-level reporting that surfaces which prospects are most engaged across multiple demo touchpoints. With a 4.9/5 aggregate rating and a free tier that requires no credit card, Storylane positions itself as an accessible entry point for teams exploring interactive demos while scaling to enterprise needs with SSO, SLAs, and dedicated support on higher plans.
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HTML capture clones your application's front-end code to preserve live interactivity—dropdown menus, scroll areas, and hover states all work as they would in the real product. Screenshot capture assembles static images with guided tooltips and hotspot overlays for pixel-perfect control. Having both modes in one platform means teams can choose the right fidelity level per demo without switching tools.
Define variables for text, images, and logos within a master demo, then swap values per recipient at share time. Sales reps can personalize a demo link for a specific prospect in seconds without duplicating the entire demo. This keeps the demo library lean while delivering tailored buyer experiences at scale.
Every demo tracks viewer behavior at the individual step level—recording views, time spent, clicks, and exit points. Aggregate funnel views surface where prospects commonly abandon demos, letting teams optimize weak steps. On higher plans, account-level rollups show engagement across multiple demos and contacts within the same buying group.
Out-of-the-box connectors for Salesforce, HubSpot, Marketo, and Segment push demo engagement events directly into lead and contact records. This enables lead scoring based on demo completion, automated follow-up workflows triggered by specific demo actions, and closed-loop attribution from first demo view to closed-won deal.
The visual editor lets non-technical users arrange demo steps, add annotations, insert lead capture forms, and create branching paths where viewers choose their own journey based on role or interest. Custom branding controls—including white-label domains, fonts, colors, and logo placement—ensure every demo matches corporate identity without CSS or development work.
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Storylane entered 2026 with expanded analytics capabilities including account-level engagement rollups across multiple demos and contacts, enhanced dynamic personalization options for image and logo swapping at share time, and broader CRM integration support with Segment for routing demo events to downstream data tools. The platform also refined its dual-capture workflow, improving HTML capture reliability for single-page applications and adding modal popup and floating widget embedding options alongside traditional inline embeds.
Interactive Demo Platform
Interactive product demo platform that enables teams to create self-guided, no-code product tours for websites, marketing campaigns, and sales outreach. Designed specifically for product-led growth motions, Navattic differentiates itself by focusing on lightweight, screenshot-and-HTML-capture-based demos that can be deployed without engineering resources. Unlike live-environment demo tools such as Walnut or Reprise, Navattic prioritizes speed of creation and top-of-funnel marketing use cases, with built-in analytics, lead capture, and integrations with major marketing and CRM platforms.
Interactive Demo Platform
Sales demo experience platform that enables sales teams to create fully interactive, codeless product demos by capturing and editing real product screens in a no-code visual editor. Supports guided and self-led demo formats with per-element customization, branching flows, and prospect-specific personalization — all without engineering involvement. Integrates natively with Salesforce, HubSpot, and other CRMs to tie demo engagement data directly to pipeline metrics.
Interactive Demo Platform
Interactive product tour platform that enables marketing and sales teams to build no-code, self-guided demo experiences. Offers a unique demo center feature for organizing multiple tours into a single browsable hub, with CRM integrations, embedded analytics, and customizable branding to drive pipeline and accelerate buyer engagement across the funnel.
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