Conversational marketing and sales platform that uses chatbots and live chat to qualify leads and accelerate the sales process.
Drift is like having a sales team that works 24/7 on your website, qualifying leads and booking meetings automatically while providing a personal touch for important prospects.
Drift pioneered the concept of conversational marketing, focusing specifically on using real-time messaging to accelerate sales cycles and improve lead qualification. Unlike traditional customer service platforms, Drift is designed primarily for sales and marketing teams who want to engage website visitors with the goal of converting them into qualified leads. The platform combines chatbot automation with live chat capabilities, enabling businesses to scale their sales conversations while maintaining personal touch. Drift's strength lies in its sales-focused features including calendar booking, lead routing, video messaging, and integration with sales tools like Salesforce and HubSpot. The platform has evolved to include account-based marketing features, allowing sales teams to provide personalized experiences for high-value prospects. Recent updates have enhanced AI capabilities and added more sophisticated chatbot workflows for complex sales processes.
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Advanced chatbots for lead qualification and sales process automation
Use Case:
Qualify leads automatically and route high-potential prospects to sales teams
Integrated meeting scheduling directly within chat conversations
Use Case:
Convert chat conversations into sales meetings without friction
Personalized video messages for high-value prospects and accounts
Use Case:
Add personal touch to digital sales outreach and follow-up
Personalized experiences for target accounts and high-value prospects
Use Case:
Deliver customized messaging and experiences for enterprise sales
Visitor identification and lead scoring for prioritizing sales efforts
Use Case:
Focus sales team attention on highest-value prospects and opportunities
Deep integration with Salesforce, HubSpot, and other sales tools
Use Case:
Sync conversation data with existing sales processes and workflows
Premium $2,500/mo, Advanced Custom, Enterprise Custom
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View Pricing Options →B2B companies with complex sales cycles
Sales teams wanting to qualify leads through chat
Account-based marketing initiatives
We believe in transparent reviews. Here's what Drift doesn't handle well:
Drift is primarily designed for sales and marketing, though it can handle support inquiries through its chat platform.
Drift is positioned as an enterprise sales tool with higher pricing but more sophisticated sales-focused features.
Yes, Drift offers deep integrations with major CRM platforms, marketing automation tools, and sales software.
Drift focuses specifically on sales acceleration and lead qualification rather than general customer service.
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