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Honest pros, cons, and verdict on this sales & marketing agents tool
✅ Published per-seat pricing with a 14-day free trial on every plan
Starting Price
$37/seat/month
Free Tier
No
Category
Sales & Marketing Agents
Skill Level
No Code
AmpUp is an AI sales coaching platform that records and analyzes sales calls, then provides pre-call briefs, post-call coaching and roleplay practice built from real objections.
AmpUp is a sales coaching platform built around what the company calls an execution loop: record calls, analyze them, coach reps, let them practice, and feed the results back into the next round. It is aimed at B2B sales teams, sales managers and enablement leaders who want coaching to reach every rep rather than a sample of reviewed calls.
The capture layer is a call recorder and notetaker that joins meetings on the team's calendar and produces structured transcripts. Teams that already use Gong, Chorus, Clari Copilot, Fathom, Fireflies, Avoma or Granola can connect those tools instead. The Sales Brain component analyzes calls for objection patterns, buying signals, win/loss correlations and stakeholder dynamics. Atlas turns that analysis into pre-call briefs and post-call coaching, and Skill Lab generates roleplay scenarios from the objections the team actually hears, with text, live voice and, on higher tiers, avatar-based practice. Courses can be built from real calls, and post-meeting automation drafts emails and updates the CRM. CRM integrations include Salesforce, HubSpot and Microsoft Dynamics 365.
seat/month (billed annually, $450/yr)
seat/month (billed annually, $1,350/yr)
seat/month (billed annually, $2,250/yr)
AmpUp delivers on its promises as a sales & marketing agents tool. While it has some limitations, the benefits outweigh the drawbacks for most users in its target market.
AmpUp is an AI sales coaching platform that records and analyzes sales calls, then provides pre-call briefs, post-call coaching and roleplay practice built from real objections.
Yes, AmpUp is good for sales & marketing agents work. Users particularly appreciate published per-seat pricing with a 14-day free trial on every plan. However, keep in mind annual billing only on listed plans; monthly pricing is not shown.
AmpUp starts at $37/seat/month. Check their pricing page for the most current rates and features included in each plan.
AmpUp is best for Scaling coaching coverage for sales managers with large teams and Preparing reps for calls with deal and stakeholder context. It's particularly useful for sales & marketing agents professionals who need call recorder and notetaker for dialer, video and phone calls.
There are several sales & marketing agents tools available. Compare features, pricing, and user reviews to find the best option for your needs.
Last verified March 2026