AmpUp

AmpUp is a sales coaching platform built around what the company calls an execution loop: record calls, analyze them, coach reps, let them practice, and feed the results back into the next round. It is aimed at B2B sales teams, sales managers and enablement leaders who want coaching to reach every rep rather than a sample of reviewed calls.

The capture layer is a call recorder and notetaker that joins meetings on the team's calendar and produces structured transcripts. Teams that already use Gong, Chorus, Clari Copilot, Fathom, Fireflies, Avoma or Granola can connect those tools instead. The Sales Brain component analyzes calls for objection patterns, buying signals, win/loss correlations and stakeholder dynamics. Atlas turns that analysis into pre-call briefs and post-call coaching, and Skill Lab generates roleplay scenarios from the objections the team actually hears, with text, live voice and, on higher tiers, avatar-based practice. Courses can be built from real calls, and post-meeting automation drafts emails and updates the CRM. CRM integrations include Salesforce, HubSpot and Microsoft Dynamics 365.

For technical teams, AmpUp documents an MCP server, a CLI and Python and TypeScript SDKs. The MCP server supports OAuth 2.1 or API keys and exposes role-scoped tools covering accounts, deals, meetings, transcripts, CRM upserts and outreach. Security notes on the site include SOC 2 Type II, encryption in transit and at rest, PII redaction and no use of customer data to train external models.

Pricing is per seat and billed annually: Starter at $37, Pro at $112 and Power at $187 per seat per month, plus a custom Enterprise plan. Analysis, briefs, notetaking and text practice are unlimited; live voice, avatar coaching and phone reveals draw on monthly credits. Every plan starts with a 14-day trial.

AmpUp overlaps with conversation intelligence products like Gong and Avoma, but leans further into coaching and practice, and can sit on top of an existing recorder rather than replace it.