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📚Complete Guide

11x Tutorial: Get Started in 5 Minutes [2026]

Master 11x with our step-by-step tutorial, detailed feature walkthrough, and expert tips.

Get Started with 11x →Full Review ↗
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Getting Started with 11x

1

Visit 11x.ai and request a demo by filling out the enterprise inquiry form with your company details, target market, current sales team size, and outbound goals. An account executive will schedule a personalized walkthrough of Alice and Julian within a few business days. Work with the 11x onboarding team to define your Ideal Customer Profile (ICP), including firmographic criteria (industry, company size, revenue, geography), buyer personas (titles, seniority levels), and any exclusion rules. The more specific your ICP, the better Alice performs from day one. Connect your CRM (Salesforce, HubSpot, or other supported platforms) and configure calendar integrations (Google Calendar or Outlook) so Alice can log activities in real time and book meetings directly on your team's calendars without manual intervention. Review and approve Alice's initial outreach messaging and personalization strategy before launch. The onboarding team will present sample emails generated for real prospects matching your ICP so you can refine tone, value propositions, and compliance requirements before going live. Monitor Alice's performance dashboard during the first 2–4 weeks, reviewing engagement metrics (open rates, reply rates, meetings booked) and providing feedback to optimize targeting and messaging. Expect a ramp period as email domains warm up and the AI learns what resonates with your specific audience.

💡 Quick Start: Follow these 1 steps in order to get up and running with 11x quickly.

🔍 11x Features Deep Dive

Explore the key features that make 11x powerful for voice agents workflows.

Alice AI SDR — Autonomous Prospecting Engine

What it does:

Alice independently identifies and qualifies prospects from third-party databases containing over 200 million B2B contacts, matching them against your defined Ideal Customer Profile using firmographic, technographic, and intent signals. She researches each prospect using real-time data sources — company news, job changes, funding rounds, technology stack changes — then crafts genuinely personalized outreach emails that reference specific, relevant details rather than relying on generic templates with first-name tokens.

Use case:

Julian AI Phone Agent — Intelligent Voice Conversations

What it does:

Julian handles inbound and outbound phone calls with human-like reasoning and natural conversational flow. For inbound calls, Julian qualifies leads through dynamic dialogue, asks relevant discovery questions, handles common objections, and routes high-intent prospects to human sales reps in real time. For outbound, Julian makes cold calls at scale with multilingual capabilities, enabling global teams to cover phone-based outreach without hiring region-specific staff.

Use case:

Multi-Channel Outreach Coordination

What it does:

11x coordinates engagement across email, LinkedIn, and phone channels from a single platform, ensuring consistent messaging and optimal sequencing across touchpoints. Alice manages email sequences and LinkedIn connection requests while Julian covers the phone channel, with all activities logged centrally and visible in your CRM. This eliminates the need to stitch together separate tools for each channel and ensures prospects receive a cohesive experience across every interaction.

Use case:

AI-Powered Personalization at Scale

What it does:

Unlike template-driven competitors that insert first-name tokens into pre-written emails, 11x generates unique outreach content for each prospect based on deep research. Alice analyzes company news, recent job changes, LinkedIn activity, technology stack, funding history, and industry trends to craft messages that demonstrate genuine relevance. This approach consistently achieves higher response rates than traditional mail-merge personalization while operating at volumes that would be impossible for human SDRs to match.

Use case:

Continuous Learning and Optimization

What it does:

The platform's machine learning engine analyzes engagement data across all outreach — open rates, reply rates, meeting conversion rates, and sentiment signals — to continuously refine messaging, subject lines, send timing, and prospect targeting. Unlike manual A/B testing that requires human analysis and iteration, Alice's optimization loops run automatically, compounding performance improvements over time without requiring ongoing intervention from your sales team.

Use case:

CRM Integration and Pipeline Management

What it does:

Seamless integration with Salesforce, HubSpot, and other major CRMs ensures every prospect interaction, email sent, reply received, and meeting booked is automatically logged and attributed in your pipeline. Real-time bi-directional syncing keeps your CRM as the single source of truth while giving Alice access to existing account data and deal context. This eliminates manual data entry and provides RevOps teams with accurate attribution for AI-generated pipeline.

Use case:

Multilingual Global Outreach

What it does:

Alice supports outreach in multiple languages, enabling global prospecting campaigns without hiring region-specific SDRs. Combined with Julian's multilingual phone capabilities, 11x allows companies expanding into new geographic markets to launch localized outreach campaigns that respect cultural communication norms and language preferences, significantly reducing the cost and time-to-market for international expansion.

Use case:

Automated Meeting Scheduling

What it does:

Alice handles the entire meeting booking process including calendar coordination, time zone management, confirmation emails, and reminder sequences. When a prospect expresses interest, Alice proposes available times from your connected calendar (Google Calendar or Outlook), confirms the booking, sends calendar invites, and follows up with reminders to minimize no-show rates. This eliminates the back-and-forth scheduling friction that often causes interested prospects to go cold.

Use case:

❓ Frequently Asked Questions

How much does 11x cost?

11x pricing for Alice (AI SDR) typically ranges from $50,000 to $60,000 annually, which works out to approximately $5,000 per month. Julian (AI Phone Agent) may be bundled or available as a separate add-on at additional cost. All pricing requires an annual contract and is customized based on outreach volume, number of channels, and enterprise requirements. There is no public pricing page — you must request a demo and speak with the sales team to receive a quote tailored to your specific use case and volume needs.

How is 11x different from sales automation tools like Outreach or SalesLoft?

Traditional sales automation tools like Outreach and SalesLoft automate predefined workflows but still require human SDRs to research prospects, write email copy, manage sequences, and make judgment calls about targeting and follow-ups. 11x fundamentally differs by providing autonomous AI agents that independently execute the entire SDR workflow — from identifying prospects in a 200M+ contact database, to researching each one using real-time signals, to writing genuinely personalized emails, to managing multi-step sequences and booking meetings. Think of Outreach as a power tool that makes human SDRs faster, while 11x is a digital worker that replaces the human SDR role entirely.

Does 11x offer a free trial?

No, 11x does not offer a self-serve free trial. The platform requires an enterprise onboarding process that includes defining your Ideal Customer Profile, configuring CRM integrations, setting up email infrastructure, and warming up sending domains. This setup typically takes 1–2 weeks with a dedicated customer success manager. Prospects can request a personalized demo through the 11x website to see the platform in action before committing. Some customers have reported negotiating short-term pilot programs, but these are handled on a case-by-case basis through the sales team.

What CRM systems does 11x integrate with?

11x integrates with major CRM platforms including Salesforce and HubSpot as primary, natively supported integrations. All prospect interactions, email activities, meeting bookings, and pipeline data are automatically logged and synced to your CRM in real time. Additional integrations are available through Zapier for connecting to other CRMs like Pipedrive or Microsoft Dynamics, as well as tools like Slack for notifications and Google Calendar or Outlook for meeting scheduling. The platform also offers API access and webhook endpoints for custom integration workflows in complex tech stack environments.

How many prospects can Alice handle per month?

Alice can handle approximately 3,000 email contacts per month with up to 5 touchpoints per prospect across multi-step sequences, translating to roughly 15,000 outreach emails per month at standard volume. Actual capacity varies based on your email infrastructure, domain health, and deliverability settings — 11x manages email warm-up and domain rotation to maximize send volume while maintaining inbox placement rates. For larger deployments, multiple Alice instances can be configured to scale outreach across different market segments, geographies, or product lines simultaneously.

What is Julian and how does it differ from Alice?

Julian is 11x's AI phone agent — a separate digital worker focused on intelligent voice conversations rather than written outreach. While Alice handles email and LinkedIn prospecting autonomously, Julian makes and receives phone calls with human-like conversational ability. Julian can qualify inbound leads through natural dialogue, make outbound cold calls at scale, handle objections in real time, and transfer high-intent prospects to human sales reps. Julian supports multilingual conversations, making it particularly valuable for global teams. The two agents are designed to work together: Alice warms up prospects via email and LinkedIn, while Julian follows up by phone to accelerate conversion from interest to booked meeting.

What ROI can I expect from 11x?

Companies typically see 150–200% ROI in the first year. 11x costs $50,000–$60,000 annually compared to $100,000+ for a single fully loaded human SDR (salary, benefits, tools, management overhead), meaning you save roughly 50% while getting 24/7 coverage and consistent execution. Customer testimonials report outcomes including generating over $1 million in qualified pipeline within the first 3 months, a 1.5x increase in SQLs per SDR, and 2–3x more meetings booked compared to manual outbound efforts. However, results depend heavily on your ICP clarity, total addressable market size, and product-market fit — companies with vague or overly broad targeting tend to see weaker returns during the initial ramp period.

How does 11x pricing compare to building an internal SDR team?

A single human SDR costs $100,000+ annually when you factor in base salary ($50,000–$70,000), benefits and payroll taxes ($15,000–$25,000), sales tools and data subscriptions ($10,000–$20,000), management overhead, office space, and training ramp time. 11x's Alice costs roughly $50,000–$60,000 per year and can handle the outreach volume equivalent of 2–3 human SDRs while operating 24/7 without sick days, turnover, or ramp time. For a team of 5 SDRs costing $500,000+ annually, deploying Alice could reduce that spend by 50–70% while maintaining or increasing meeting volume. The trade-off is that Alice cannot handle complex, consultative conversations or deeply nuanced relationship-building that experienced human SDRs bring to high-value enterprise accounts.

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Tutorial updated March 2026