11x is an AI Growth Company that ships digital workers — Alice for outbound sales and Julian for inbound qualification — that automate the SDR job end-to-end, backed by a16z and Benchmark with $70M+ raised.
11x is an AI Growth Company that ships digital workers — Alice for outbound sales and Julian for inbound qualification — that automate the SDR job end-to-end, backed by a16z and Benchmark with $70M+ raised.
11x's Alice is an autonomous outbound SDR: it ingests an ICP, pulls prospects from third-party data, researches each account, drafts a personalized email + LinkedIn sequence, sends via monitored infrastructure, replies to responses with a smart-reply layer, and books meetings on the closer's calendar. Julian mirrors the loop on the inbound side — form fills, chat, and web signals get qualified and routed instantly. The platform is sold as a per-worker seat with pipeline SLAs rather than a per-seat license, which is why 11x avoids public pricing pages.
11x AI works well for high-volume outbound teams with clearly defined ICPs but struggles to deliver consistent value for companies with niche markets or complex sales motions. Users praise Alice's ability to generate pipeline autonomously around the clock and the cost savings versus human SDR teams, with strong customer testimonials citing $1M+ pipeline generated in the first quarter. However, Reddit reviews and G2 feedback reveal a polarized experience: satisfied enterprise customers see meaningful ROI, while others report poorly targeted prospects, generic-sounding personalization, and frustration with opaque pricing and rigid annual contracts. Julian (AI Phone Agent) adds valuable multichannel coverage but is less proven. Overall, 11x is best suited for well-funded B2B companies with large addressable markets and straightforward ICPs that can justify the $50K+ annual investment.
Alice independently identifies and qualifies prospects from third-party databases containing over 200 million B2B contacts, matching them against your defined Ideal Customer Profile using firmographic, technographic, and intent signals. She researches each prospect using real-time data sources — company news, job changes, funding rounds, technology stack changes — then crafts genuinely personalized outreach emails that reference specific, relevant details rather than relying on generic templates with first-name tokens.
Julian handles inbound and outbound phone calls with human-like reasoning and natural conversational flow. For inbound calls, Julian qualifies leads through dynamic dialogue, asks relevant discovery questions, handles common objections, and routes high-intent prospects to human sales reps in real time. For outbound, Julian makes cold calls at scale with multilingual capabilities, enabling global teams to cover phone-based outreach without hiring region-specific staff.
11x coordinates engagement across email, LinkedIn, and phone channels from a single platform, ensuring consistent messaging and optimal sequencing across touchpoints. Alice manages email sequences and LinkedIn connection requests while Julian covers the phone channel, with all activities logged centrally and visible in your CRM. This eliminates the need to stitch together separate tools for each channel and ensures prospects receive a cohesive experience across every interaction.
Unlike template-driven competitors that insert first-name tokens into pre-written emails, 11x generates unique outreach content for each prospect based on deep research. Alice analyzes company news, recent job changes, LinkedIn activity, technology stack, funding history, and industry trends to craft messages that demonstrate genuine relevance. This approach consistently achieves higher response rates than traditional mail-merge personalization while operating at volumes that would be impossible for human SDRs to match.
The platform's machine learning engine analyzes engagement data across all outreach — open rates, reply rates, meeting conversion rates, and sentiment signals — to continuously refine messaging, subject lines, send timing, and prospect targeting. Unlike manual A/B testing that requires human analysis and iteration, Alice's optimization loops run automatically, compounding performance improvements over time without requiring ongoing intervention from your sales team.
Seamless integration with Salesforce, HubSpot, and other major CRMs ensures every prospect interaction, email sent, reply received, and meeting booked is automatically logged and attributed in your pipeline. Real-time bi-directional syncing keeps your CRM as the single source of truth while giving Alice access to existing account data and deal context. This eliminates manual data entry and provides RevOps teams with accurate attribution for AI-generated pipeline.
Alice supports outreach in multiple languages, enabling global prospecting campaigns without hiring region-specific SDRs. Combined with Julian's multilingual phone capabilities, 11x allows companies expanding into new geographic markets to launch localized outreach campaigns that respect cultural communication norms and language preferences, significantly reducing the cost and time-to-market for international expansion.
Alice handles the entire meeting booking process including calendar coordination, time zone management, confirmation emails, and reminder sequences. When a prospect expresses interest, Alice proposes available times from your connected calendar (Google Calendar or Outlook), confirms the booking, sends calendar invites, and follows up with reminders to minimize no-show rates. This eliminates the back-and-forth scheduling friction that often causes interested prospects to go cold.
Custom (annual contract, reported low six figures)
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Through late 2025 and into 2026, 11x has continued to expand its digital worker portfolio and platform capabilities. Julian, the AI Phone Agent, has matured significantly with improved multilingual support and more natural conversational abilities for both inbound qualification and outbound calling. The platform has deepened its CRM integrations with enhanced real-time activity syncing and pipeline attribution. Alice's personalization engine has been upgraded with better real-time signal processing — incorporating intent data, job changes, and funding events more effectively into outreach messaging. The company has also invested in deliverability infrastructure, adding smarter domain rotation and warm-up protocols to address earlier user complaints about spam folder placement. Enterprise security features have been strengthened with expanded compliance certifications and more granular role-based access controls.
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AI BDR called Ava that finds leads, enriches records and books meetings.
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Agentic prospecting workspace combining enrichment, email, dialing and research.
Sales & Outreach
Sales intelligence and engagement platform with a 275M+ contact database, verified emails and phone numbers, buyer intent signals, and built-in sequencing and dialer tools.
Pricing and features change often. If anything on this 11x page is wrong or missing, tell us and include a link to the source. We review every correction.