Walnut

Walnut is an interactive demo experience platform purpose-built for B2B sales organizations that need to deliver polished, personalized product demonstrations at scale without relying on engineering resources. The platform works by capturing actual product screens and converting them into fully editable, interactive replicas that sales reps can customize on a per-prospect basis — swapping logos, names, data points, and workflow paths — all through a visual, no-code editor. This approach eliminates the fragility of live demo environments while preserving the authentic look and feel of the real product.

The platform supports multiple demo formats to match different stages of the buyer journey. Sales teams can build guided walkthroughs with sequential steps and callouts for discovery calls, self-led interactive demos that prospects can explore independently on landing pages or in outbound emails, and branching playlist experiences that let buyers choose their own path through multiple product areas. Every interaction is tracked, giving revenue teams granular analytics on which demo steps prospects engage with, where they drop off, and how engagement correlates with deal progression and close rates.

Walnut integrates natively with major CRM platforms including Salesforce and HubSpot, pushing demo engagement data directly into contact and opportunity records. This enables revenue operations teams to build attribution models that connect specific demo interactions to pipeline movement and win rates. Sales managers gain visibility into which demo approaches and content sequences drive the best outcomes, allowing them to coach reps with data rather than intuition.

The platform's centralized demo library supports team collaboration through shared templates, version history, folder organization, and role-based editing permissions. Sales enablement teams can lock certain elements to maintain brand consistency while giving reps the freedom to personalize approved fields for each prospect. Template-based workflows reduce onboarding time for new hires and ensure that product updates propagate consistently across the entire demo portfolio. For organizations scaling their sales teams or managing complex multi-product demo libraries, Walnut provides the infrastructure to maintain quality and consistency without creating bottlenecks between sales and engineering.