Master Clay with our step-by-step tutorial, detailed feature walkthrough, and expert tips.
Sign up for free account and import a small list of prospects to test enrichment quality Set up waterfall enrichment with 3
5 data providers to maximize contact discovery rates Build your first Claygent prompt to research specific data points your team needs Connect your CRM to automate data syncing and reduce manual data entry Create intent
based workflows to trigger outreach when prospects change jobs or companies hit buying signals
💡 Quick Start: Follow these 3 steps in order to get up and running with Clay quickly.
Explore the key features that make Clay powerful for ai agent builders workflows.
Automatically routes requests through multiple data providers until contact info is found. Achieves 85-95% enrichment rates compared to 60-70% from single sources.
Finding email addresses for VP-level prospects where basic tools fail, automatically checking Apollo, ZoomInfo, Clearbit, and 10+ other sources in sequence.
AI agent that visits websites, parses job descriptions, reads company news, and synthesizes information like a human researcher but at scale.
Automatically researching 500 target companies to identify which ones recently adopted specific technologies or hired in relevant departments.
Monitors 3M+ companies for job changes, funding rounds, technology adoptions, and other buying signals with webhook automation.
Triggering outreach campaigns within hours when prospects change jobs or when target companies hire new executives in your buyer persona.
Conditional logic workflows that build prospect lists based on multiple criteria including company attributes, technology stack, and behavioral signals.
Building lists of SaaS companies with 50-500 employees who use Salesforce but not HubSpot, with recent funding, and decision makers who joined in the last 6 months.
Clay uses two currencies: Actions (platform usage) and Data Credits (purchasing data). Actions are consumed when Clay processes requests, runs workflows, or syncs data. Data Credits buy actual contact info from the 150+ providers. Most teams on Launch ($167/month) get 15,000 Actions and 2,500 Data Credits, enough for about 2,000-3,000 enriched contacts per month depending on data sources used.
Claygent actually visits websites and parses information in real-time rather than working from cached databases. It can read job postings, parse technology stack information from company websites, and synthesize insights that static data providers miss. The quality is closer to human research than typical AI summarization.
Clay doesn't replace these tools—it uses them. Clay's waterfall enrichment can query ZoomInfo, Apollo, and dozens of other providers automatically. You get higher contact coverage without managing multiple subscriptions. However, if you need a simple contact database, standalone tools like Apollo might be more straightforward.
Accuracy varies by provider and contact type. Email addresses typically achieve 85-95% deliverability. Phone numbers are less reliable, especially for international contacts. Clay's waterfall approach improves accuracy by cross-referencing multiple sources, but you should still validate contacts before major campaigns.
Now that you know how to use Clay, it's time to put this knowledge into practice.
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See how it stacks against alternatives
Follow our tutorial and master this powerful ai agent builders tool in minutes.
Tutorial updated March 2026