AI Agent Builders

Clay

Name: Clay
Brand: Clay
Availability: InStock

AI tool — details coming soon.

Starting atFree

💡

In Plain English

B2B prospecting platform that combines 150+ data providers with AI research agents to automate contact discovery, company research, and personalized outreach workflows.

Overview

AI tool — details coming soon.

🦞

Using with OpenClaw

▼

Use Clay's API to trigger enrichment and research workflows from OpenClaw skills. Webhook integration allows real-time data syncing.

Use Case Example:

Automate prospect research and enrichment triggered by OpenClaw conversations or scheduled processes.

Learn about OpenClaw →

🎨

Vibe Coding Friendly?

▼

Difficulty:advanced

No-Code Friendly ✨Not Recommended

Primarily no-code platform with visual workflow builder, though API access available for developers.

Learn about Vibe Coding →

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Editorial Review

Clay consolidates the B2B prospecting stack into one platform that actually works. The waterfall enrichment achieves contact discovery rates that beat single-source tools, while Claygent provides research depth that static databases can't match. The credit system makes it cost-effective for smaller teams, though heavy users need to budget carefully. Best for teams that want to automate research and enrichment without managing multiple vendor relationships.

Key Features

Waterfall Data Enrichment+

Automatically routes requests through multiple data providers until contact info is found. Achieves 85-95% enrichment rates compared to 60-70% from single sources.

Use Case:

Finding email addresses for VP-level prospects where basic tools fail, automatically checking Apollo, ZoomInfo, Clearbit, and 10+ other sources in sequence.

Claygent AI Research Agent+

AI agent that visits websites, parses job descriptions, reads company news, and synthesizes information like a human researcher but at scale.

Use Case:

Automatically researching 500 target companies to identify which ones recently adopted specific technologies or hired in relevant departments.

Real-Time Intent Signals+

Monitors 3M+ companies for job changes, funding rounds, technology adoptions, and other buying signals with webhook automation.

Use Case:

Triggering outreach campaigns within hours when prospects change jobs or when target companies hire new executives in your buyer persona.

Dynamic List Building+

Conditional logic workflows that build prospect lists based on multiple criteria including company attributes, technology stack, and behavioral signals.

Use Case:

Building lists of SaaS companies with 50-500 employees who use Salesforce but not HubSpot, with recent funding, and decision makers who joined in the last 6 months.

Pricing Plans

Free

$0/month

Launch

$167/month

Growth

$446/month

Enterprise

Custom pricing

See Full Pricing →Free vs Paid →Is it worth it? →

Ready to get started with Clay?

View Pricing Options →

Getting Started with Clay

1Sign up for free account and import a small list of prospects to test enrichment quality
2Set up waterfall enrichment with 3-5 data providers to maximize contact discovery rates
3Build your first Claygent prompt to research specific data points your team needs
4Connect your CRM to automate data syncing and reduce manual data entry
5Create intent-based workflows to trigger outreach when prospects change jobs or companies hit buying signals

Ready to start? Try Clay →

Best Use Cases

🎯

B2B sales teams needing to scale personalized outbound without hiring more researchers or spending hours on manual prospect qualification

⚡

Account-based marketing campaigns requiring deep company and stakeholder research across multiple touchpoints and decision makers

🔧

Revenue operations teams consolidating multiple data vendors into a single platform while automating CRM enrichment workflows

🚀

Growth teams building intent-based prospecting triggered by job changes, funding events, and technology adoption signals

Integration Ecosystem

17 integrations

Clay works with these platforms and services:

🧠 LLM Providers

OpenAIAnthropic

☁️ Cloud Platforms

AWSGCPAzure

💬 Communication

Slack

📇 CRM

SalesforceHubSpotPipedrive

🗄️ Databases

PostgreSQLsnowflakedatabricks

🔐 Auth & Identity

sso

💾 Storage

🔗 Other

Zapierlinkedingoogle-ads

View full Integration Matrix →

Limitations & What It Can't Do

We believe in transparent reviews. Here's what Clay doesn't handle well:

⚠Credit costs scale rapidly with heavy usage. Phone number enrichment and premium data sources consume credits quickly for large-volume prospecting.
⚠Complex workflow builder requires technical knowledge to maximize value. Teams without operations support struggle to build sophisticated automations.
⚠Data quality varies significantly between providers. Waterfall enrichment helps but doesn't guarantee accuracy, especially for international contacts.
⚠Learning curve is substantial. Teams typically need 2-4 weeks to become proficient with the platform's full capabilities.

Pros & Cons

✓ Pros

✓Waterfall enrichment achieves 85-95% contact discovery rates by automatically trying multiple data sources until it finds what you need
✓Claygent AI agent performs actual web research, visiting websites and parsing information that static databases miss
✓Credit-based pricing scales with usage rather than seat fees, making it affordable for small teams that don't need full-time prospecting
✓Native integrations with major CRMs automatically sync enriched data and trigger workflows based on job changes and company events
✓150+ data providers consolidated into one platform eliminates vendor management headaches
✓Real-time monitoring across 3M+ companies catches intent signals like job changes, funding events, and technology adoptions

✗ Cons

✗Complex feature set overwhelms teams without dedicated operations support or technical experience
✗Data credit costs escalate quickly with heavy usage, particularly for phone number enrichment and premium sources
✗Learning curve requires significant time investment to master the workflow builder and automation capabilities

Frequently Asked Questions

How does Clay's pricing actually work?+

Clay uses two currencies: Actions (platform usage) and Data Credits (purchasing data). Actions are consumed when Clay processes requests, runs workflows, or syncs data. Data Credits buy actual contact info from the 150+ providers. Most teams on Launch ($167/month) get 15,000 Actions and 2,500 Data Credits, enough for about 2,000-3,000 enriched contacts per month depending on data sources used.

What makes Claygent different from other AI tools?+

Claygent actually visits websites and parses information in real-time rather than working from cached databases. It can read job postings, parse technology stack information from company websites, and synthesize insights that static data providers miss. The quality is closer to human research than typical AI summarization.

Should I use Clay instead of ZoomInfo or Apollo?+

Clay doesn't replace these tools—it uses them. Clay's waterfall enrichment can query ZoomInfo, Apollo, and dozens of other providers automatically. You get higher contact coverage without managing multiple subscriptions. However, if you need a simple contact database, standalone tools like Apollo might be more straightforward.

How accurate is the contact data?+

Accuracy varies by provider and contact type. Email addresses typically achieve 85-95% deliverability. Phone numbers are less reliable, especially for international contacts. Clay's waterfall approach improves accuracy by cross-referencing multiple sources, but you should still validate contacts before major campaigns.

🔒 Security & Compliance

🛡️ SOC2 Compliant

✅

SOC2

Yes

✅

GDPR

Yes

—

HIPAA

Unknown

✅

SSO

Yes

❌

Self-Hosted

❌

On-Prem

✅

RBAC

Yes

✅

Audit Log

Yes

✅

API Key Auth

Yes

❌

Open Source

✅

Encryption at Rest

Yes

✅

Encryption in Transit

Yes

Data Retention: configurable

📋 Privacy Policy →🛡️ Security Page →

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What's New in 2026

•Variable AI pricing with frontier models (GPT-5.1, Claude 4.6) charged at cost with no markup

•Enhanced Claygent capabilities with improved web research and synthesis accuracy

•Expanded data warehouse integrations including Snowflake, Databricks, and BigQuery native connections

Alternatives to Clay

ZoomInfo

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Enterprise B2B intelligence platform providing access to 321 million professional contacts and 104 million companies with AI-powered prospecting, intent data signals, and automated sales workflows to accelerate pipeline generation and revenue growth.

Outreach

Sales & Marketing Agents

Agentic AI platform designed for revenue teams to optimize sales processes and customer outreach.

Lemlist

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Multichannel cold outreach platform combining personalized email campaigns with dynamic image/video customization, LinkedIn automation, cold calling sequences, and a built-in lead database.

View All Alternatives & Detailed Comparison →

User Reviews

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Quick Info

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More about Clay

Pricing Review Alternatives Free vs Paid Pros & Cons Worth It?Tutorial

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Editorial Review

Key Features

Waterfall Data Enrichment+

Automatically routes requests through multiple data providers until contact info is found. Achieves 85-95% enrichment rates compared to 60-70% from single sources.

Use Case:

Finding email addresses for VP-level prospects where basic tools fail, automatically checking Apollo, ZoomInfo, Clearbit, and 10+ other sources in sequence.

Claygent AI Research Agent+

AI agent that visits websites, parses job descriptions, reads company news, and synthesizes information like a human researcher but at scale.

Use Case:

Automatically researching 500 target companies to identify which ones recently adopted specific technologies or hired in relevant departments.

Real-Time Intent Signals+

Monitors 3M+ companies for job changes, funding rounds, technology adoptions, and other buying signals with webhook automation.

Use Case:

Triggering outreach campaigns within hours when prospects change jobs or when target companies hire new executives in your buyer persona.

Dynamic List Building+

Conditional logic workflows that build prospect lists based on multiple criteria including company attributes, technology stack, and behavioral signals.

Use Case:

Building lists of SaaS companies with 50-500 employees who use Salesforce but not HubSpot, with recent funding, and decision makers who joined in the last 6 months.

Getting Started with Clay

1Sign up for free account and import a small list of prospects to test enrichment quality

2Set up waterfall enrichment with 3-5 data providers to maximize contact discovery rates

3Build your first Claygent prompt to research specific data points your team needs

4Connect your CRM to automate data syncing and reduce manual data entry

5Create intent-based workflows to trigger outreach when prospects change jobs or companies hit buying signals

Best Use Cases

🎯

B2B sales teams needing to scale personalized outbound without hiring more researchers or spending hours on manual prospect qualification

⚡

Account-based marketing campaigns requiring deep company and stakeholder research across multiple touchpoints and decision makers

🔧

Revenue operations teams consolidating multiple data vendors into a single platform while automating CRM enrichment workflows

🚀

Growth teams building intent-based prospecting triggered by job changes, funding events, and technology adoption signals

Limitations & What It Can't Do

We believe in transparent reviews. Here's what Clay doesn't handle well:

⚠Credit costs scale rapidly with heavy usage. Phone number enrichment and premium data sources consume credits quickly for large-volume prospecting.

⚠Complex workflow builder requires technical knowledge to maximize value. Teams without operations support struggle to build sophisticated automations.

⚠Data quality varies significantly between providers. Waterfall enrichment helps but doesn't guarantee accuracy, especially for international contacts.

⚠Learning curve is substantial. Teams typically need 2-4 weeks to become proficient with the platform's full capabilities.

Pros & Cons

✓ Pros

✓Waterfall enrichment achieves 85-95% contact discovery rates by automatically trying multiple data sources until it finds what you need
✓Claygent AI agent performs actual web research, visiting websites and parsing information that static databases miss
✓Credit-based pricing scales with usage rather than seat fees, making it affordable for small teams that don't need full-time prospecting
✓Native integrations with major CRMs automatically sync enriched data and trigger workflows based on job changes and company events
✓150+ data providers consolidated into one platform eliminates vendor management headaches
✓Real-time monitoring across 3M+ companies catches intent signals like job changes, funding events, and technology adoptions

✗ Cons

✗Complex feature set overwhelms teams without dedicated operations support or technical experience
✗Data credit costs escalate quickly with heavy usage, particularly for phone number enrichment and premium sources
✗Learning curve requires significant time investment to master the workflow builder and automation capabilities