Tavus Review 2026

Real-time conversational video API — build face-to-face AI agents with personalized replicas, low-latency lip sync, and natural turn-taking via WebRTC, plus a personalized video pipeline (Phoenix) for marketing.

Tavus is an AI video infrastructure company that pivoted from personalized marketing video into real-time conversational video. Its current flagship is the Conversational Video Interface (CVI): a low-latency WebRTC pipeline that combines a Tavus video replica (lip-synced, full-face AI avatar trained on a few minutes of footage), an LLM brain (you bring your own or use Tavus's), an STT/TTS stack, and Tavus's own perception models (Sparrow for natural turn-taking, Raven for vision, Hummingbird for replica generation, Phoenix for video synthesis) — all wrapped behind a single API that returns a meeting URL or an embeddable component. Use cases include AI sales reps, video interviewers, language tutors, and digital twins for product demos. The original product, Phoenix personalized video, generates one-to-many videos that swap in each viewer's name, brand, or screen-recording context for outbound and onboarding emails. Tavus publishes a clear pricing ladder: Free ($0/mo for testing), Hobbyist ($20/mo), Starter ($59/mo), Growth ($397/mo), and Enterprise (custom).