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Video Generation🔴Developer
T

Tavus

Real-time conversational video API — build face-to-face AI agents with personalized replicas, low-latency lip sync, and natural turn-taking via WebRTC, plus a personalized video pipeline (Phoenix) for marketing.

Starting at$0/mo
Visit Tavus →
💡

In Plain English

Real-time conversational video API — build face-to-face AI agents with personalized replicas, low-latency lip sync, and natural turn-taking via WebRTC, plus a personalized video pipeline (Phoenix) for marketing.

OverviewFeaturesPricingUse CasesFAQ

Overview

Tavus is an AI video infrastructure company that pivoted from personalized marketing video into real-time conversational video. Its current flagship is the Conversational Video Interface (CVI): a low-latency WebRTC pipeline that combines a Tavus video replica (lip-synced, full-face AI avatar trained on a few minutes of footage), an LLM brain (you bring your own or use Tavus's), an STT/TTS stack, and Tavus's own perception models (Sparrow for natural turn-taking, Raven for vision, Hummingbird for replica generation, Phoenix for video synthesis) — all wrapped behind a single API that returns a meeting URL or an embeddable component. Use cases include AI sales reps, video interviewers, language tutors, and digital twins for product demos. The original product, Phoenix personalized video, generates one-to-many videos that swap in each viewer's name, brand, or screen-recording context for outbound and onboarding emails. Tavus publishes a clear pricing ladder: Free ($0/mo for testing), Hobbyist ($20/mo), Starter ($59/mo), Growth ($397/mo), and Enterprise (custom).

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Difficulty:intermediate

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Key Features

Feature information is available on the official website.

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Pricing Plans

Free

$0/mo

    Hobbyist

    $20/mo

      Starter

      $59/mo

        Growth

        $397/mo

          Enterprise

          Custom

            See Full Pricing →Free vs Paid →Is it worth it? →

            Ready to get started with Tavus?

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            Best Use Cases

            🎯

            AI sales reps, interviewers, language tutors, and customer support agents with a face

            ⚡

            Digital twin demos of executives or experts for product onboarding tours

            🔧

            Personalized 1-to-many outbound video at scale via the Phoenix pipeline

            🚀

            Embedding a video agent inside a product surface via the React SDK

            Pros & Cons

            ✓ Pros

            • ✓Cleanest API in the real-time conversational video category right now
            • ✓Sparrow turn-taking model makes conversations feel natural rather than IVR-stilted
            • ✓Bring-your-own-LLM is a real choice, not marketing language
            • ✓Pricing is unusually transparent for a category that usually hides numbers behind sales

            ✗ Cons

            • ✗Your LLM and STT/TTS choices still drive end-to-end latency — Tavus only owns the video side
            • ✗Replica creation requires consented footage and a processing wait
            • ✗Free and Hobbyist tier minute caps move quickly during real prototyping
            • ✗Pure one-shot marketing video is better served by Synthesia or HeyGen at this maturity

            Frequently Asked Questions

            How much does Tavus cost?+

            Tavus pricing starts at $0/mo. They offer 5 pricing tiers.
            🦞

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            Quick Info

            Category

            Video Generation

            Website

            www.tavus.io/
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