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Data & Analytics
R

Rows

Rows: AI-powered spreadsheet platform that combines traditional spreadsheet functionality with native AI analysis, data imports from 50+ sources, and built-in integrations.

Starting at$0
Visit Rows →
💡

In Plain English

A smarter spreadsheet with AI built in. Import live data from Google Analytics, ads platforms, and databases, then analyze it all with AI — right in the cells.

OverviewFeaturesPricingUse CasesIntegrationsLimitationsFAQSecurityAlternatives

Overview

Rows is a Data & Analytics AI-powered spreadsheet platform that combines traditional spreadsheet functionality with a native AI Analyst, 50+ data source integrations, and collaborative dashboards, with pricing starting at free. It targets marketers, analysts, founders, and operations teams who want to move from raw data to insights without writing SQL or building BI pipelines.

Based on our analysis of 870+ AI tools, Rows stands out by positioning the spreadsheet itself as the AI interface. Its built-in AI Analyst can summarize tables, detect patterns, generate charts, extract tables from PDFs or screenshots, and write spreadsheet formulas from natural-language prompts. Native integrations pull live data from sources like Google Analytics 4, Google Ads, Meta Ads, LinkedIn Ads, HubSpot, Salesforce, Stripe, Notion, Airtable, OpenAI, and more than 50 other tools, so recurring reports refresh automatically instead of being rebuilt each week.

Compared to the other Data & Analytics tools in our directory, Rows sits between traditional spreadsheets (Excel, Google Sheets) and BI platforms (Looker, Power BI). It retains a familiar grid-and-formula interface while layering AI and marketing-data connectors on top. The free Basic tier includes unlimited spreadsheets and AI access, the Plus plan is $8/user/month (billed annually), the Pro plan is $19/user/month, and Enterprise pricing is custom. Rows was founded in 2016 (originally as dashdash) and is headquartered in Berlin, serving hundreds of thousands of users globally. It is best for growth teams, agencies, and SMBs who need marketing and sales dashboards quickly, and is less suited to organizations that already rely on a mature data warehouse plus BI stack.

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Editorial Review

Rows offers specialized data & analytics capabilities with focus on reliability and integration. Best suited for teams that need proven solutions with good support.

Key Features

AI Analyst inside the spreadsheet+

Every workbook includes a built-in AI Analyst that answers natural-language questions about your data, generates charts, and writes formulas on demand. It can categorize, translate, and summarize cells or ranges without leaving the grid. This effectively removes the need to switch between a spreadsheet and a separate chat tool for analysis.

50+ native data integrations+

Rows connects directly to GA4, Google Ads, Meta Ads, LinkedIn Ads, HubSpot, Salesforce, Stripe, Notion, Airtable, OpenAI, and dozens more sources. Each integration exposes structured functions that pull live data on a schedule, keeping reports current without manual CSV exports. REST API, webhook, and SQL database connectors cover most remaining sources.

Table extraction from PDFs, images, and screenshots+

Users can drop a PDF, screenshot, or photo into Rows and the AI will extract tabular data into an editable spreadsheet. This is useful for invoices, competitor pricing pages, research reports, and any document where data is locked inside unstructured files. The extracted tables behave like normal Rows data and can be analyzed or charted immediately.

Dashboards and sharing+

Spreadsheets can be styled into interactive dashboards with charts, KPIs, and branded layouts. Reports can be shared via link, embedded in websites or Notion pages, or restricted with granular permissions. This turns Rows into a lightweight BI and client-reporting layer without requiring a separate publishing tool.

Collaboration and workspace management+

Real-time multiplayer editing, comments, and version history allow teams to work on the same workbook simultaneously. Workspace-level permissions, folders, and SSO support on Enterprise plans make it manageable at scale. Guests can be invited to view specific sheets without exposing the entire workspace.

Pricing Plans

Basic

$0

  • ✓Unlimited spreadsheets
  • ✓AI Analyst access
  • ✓Core integrations
  • ✓Up to 10,000 rows per spreadsheet
  • ✓Community support

Plus

$8/user/month

  • ✓Everything in Basic
  • ✓Expanded integration limits
  • ✓Higher row and refresh caps
  • ✓Private spreadsheets
  • ✓Email support

Pro

$19/user/month

  • ✓Everything in Plus
  • ✓All 50+ integrations unlocked
  • ✓Advanced AI Analyst features
  • ✓Scheduled data refresh
  • ✓Priority support

Enterprise

Custom

  • ✓Everything in Pro
  • ✓SSO / SAML
  • ✓Audit logs
  • ✓Dedicated account manager
  • ✓Custom security and compliance reviews
See Full Pricing →Free vs Paid →Is it worth it? →

Ready to get started with Rows?

View Pricing Options →

Best Use Cases

🎯

Marketing teams building weekly performance dashboards that combine Google Ads, Meta Ads, LinkedIn Ads, and GA4 into a single refreshing spreadsheet

⚡

Agencies producing client reports at scale by templating a Rows workbook once and connecting each client's ad and analytics accounts

🔧

Founders and operators tracking KPIs across Stripe revenue, HubSpot pipeline, and product analytics without hiring a dedicated BI engineer

🚀

Analysts extracting tabular data from PDFs, invoices, or screenshots and turning it into structured, queryable datasets in minutes

💡

RevOps teams consolidating sales and marketing data into one live dashboard to monitor funnel health and attribution

🔄

Small teams prototyping data workflows that would otherwise require SQL, by asking the AI Analyst to generate formulas, summaries, and charts from natural-language prompts

Integration Ecosystem

11 integrations

Rows works with these platforms and services:

💬 Communication
EmailSlack
📇 CRM
SalesforceHubSpot
🗄️ Databases
postgresqlMySQL
🔐 Auth & Identity
oauthsaml
🔗 Other
apiwebhooksZapier
View full Integration Matrix →

Limitations & What It Can't Do

We believe in transparent reviews. Here's what Rows doesn't handle well:

  • ⚠Row counts, integration refresh rates, and workspace size are capped on free and lower-tier plans
  • ⚠Not designed for terabyte-scale datasets or complex multi-table data modeling typical of a data warehouse
  • ⚠AI Analyst responses can vary in quality depending on prompt clarity and data cleanliness
  • ⚠Offline use is limited compared to desktop Excel, as Rows is a cloud-first web application
  • ⚠Some niche or vertical-specific data sources may require custom API setup rather than one-click integration

Pros & Cons

✓ Pros

  • ✓Free Basic tier includes unlimited spreadsheets plus AI Analyst access, lowering the barrier compared with paid-only BI tools
  • ✓50+ native integrations with marketing and sales platforms (GA4, Google Ads, Meta Ads, LinkedIn, HubSpot, Stripe) remove manual CSV exports
  • ✓AI Analyst converts natural-language prompts into formulas, charts, and summaries directly inside the grid
  • ✓Table extraction from PDFs, images, and screenshots turns unstructured files into editable data in seconds
  • ✓Familiar spreadsheet UX means existing Excel and Google Sheets users can adopt it with minimal training
  • ✓Collaborative sharing, permissions, and embedded dashboards make it viable as a lightweight reporting layer for teams

✗ Cons

  • ✗Not a replacement for a data warehouse or full BI platform when modeling large, complex datasets
  • ✗Row and integration limits on the free Basic tier force upgrades for heavier marketing workloads
  • ✗Some advanced integrations and refresh frequencies are gated behind Pro and Enterprise tiers
  • ✗AI Analyst quality depends on clean, well-structured input data and can be inconsistent on messy tables
  • ✗Smaller ecosystem of templates, extensions, and community content compared with Excel or Google Sheets

Frequently Asked Questions

What exactly is the Rows AI Analyst and how does it work?+

The AI Analyst is a chat-and-formula assistant embedded in every Rows spreadsheet. You can ask it questions in natural language such as 'summarize this table' or 'show top 10 campaigns by ROAS,' and it returns written summaries, generated charts, or new columns populated with formulas. It can also categorize text, translate cells, extract entities, and write complex formulas from plain English. Under the hood it uses large language models, and it is included at no extra cost on every plan, including the free Basic tier.

How much does Rows cost and is there a free version?+

Rows offers a free Basic plan that includes unlimited spreadsheets, access to the AI Analyst, and core integrations, which is enough for many individual users. Paid tiers are Plus at $8 per user per month and Pro at $19 per user per month when billed annually, both of which raise integration, data-refresh, and row limits. Enterprise pricing is custom and adds SSO, audit logs, and dedicated support. Compared with traditional BI tools that start in the hundreds of dollars per user, Rows is positioned as an affordable entry point.

Which data sources and integrations does Rows connect to?+

Rows ships with more than 50 native integrations, spanning marketing (Google Analytics 4, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads), sales and CRM (HubSpot, Salesforce, Pipedrive), payments (Stripe), productivity (Notion, Airtable, Slack, Google Sheets), and AI (OpenAI). You can also pull data via REST APIs, webhooks, and direct database connectors such as PostgreSQL and MySQL. Data can be refreshed on a schedule so dashboards stay current without manual exports. This makes it particularly strong for growth and RevOps teams that need unified marketing reporting.

Is Rows a good replacement for Excel or Google Sheets?+

For most day-to-day spreadsheet work, yes. Rows supports standard formulas, pivoting, charts, collaborative editing, and sharing, and it adds AI and live integrations that Excel and Sheets do not offer natively. Heavy users of VBA macros, Excel Power Query, or very large offline workbooks may still prefer Excel, and teams deeply embedded in Google Workspace may stick with Sheets. However, for marketing dashboards, client reporting, and any workflow that benefits from pulling external data, Rows typically replaces those tools effectively.

Is Rows secure enough for business and enterprise use?+

Rows encrypts data in transit and at rest, supports SSO and SAML on its Enterprise plan, and offers granular workspace permissions, sharing controls, and audit logs. The company is SOC 2 compliant and GDPR aligned, which is important for teams handling customer or marketing data in the EU. Enterprise customers also get a dedicated account manager and custom security reviews. For regulated industries it is advisable to confirm specific certifications directly with their sales team.

🔒 Security & Compliance

🛡️ SOC2 Compliant
✅
SOC2
Yes
✅
GDPR
Yes
—
HIPAA
Unknown
✅
SSO
Yes
❌
Self-Hosted
No
❌
On-Prem
No
✅
RBAC
Yes
✅
Audit Log
Yes
✅
API Key Auth
Yes
❌
Open Source
No
✅
Encryption at Rest
Yes
✅
Encryption in Transit
Yes
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What's New in 2026

Rows continues to expand its AI Analyst capabilities and native integration catalog, with recent emphasis on natural-language data analysis, table extraction from PDFs and screenshots, and deeper marketing-stack connectors. Specific 2025-2026 release notes are not enumerated on the public homepage, so exact dates should be confirmed in the Rows changelog.

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User Reviews

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Quick Info

Category

Data & Analytics

Website

rows.com
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