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Rows is an AI-powered spreadsheet built for teams that want to analyze business data in plain language instead of writing formulas or SQL. It combines a familiar spreadsheet UI, 50+ built-in integrations (Google Analytics, HubSpot, Facebook Ads, PostgreSQL, and more), and an AI Data Analyst that extracts data from PDFs, generates charts, writes formulas, and answers questions. Rows joined Superhuman in 2026 and remains available as a standalone product.
Rows is a spreadsheet with an AI data analyst built in. You connect it to your tools (Google Analytics, HubSpot, Stripe, and 50+ more), then ask questions in plain language instead of writing formulas.
Rows was founded in 2016 (originally as dashdash) and rebuilt around AI in 2023-2024, then acquired by/merged into Superhuman in early 2026. The product survives as a standalone offering focused on 'AI-native spreadsheets for business teams.' The Rows AI Data Analyst appears throughout the product: (1) Import — extract data from PDFs, business tools, and website tables via natural language ('pull last quarter's HubSpot deals'); (2) Analyze — describe an analysis in words and Rows writes the formula, applies filters, generates the chart, and adds explanatory text; (3) Report — 'summarize why conversions dropped' produces a written narrative referencing specific rows; (4) Automate — schedule refreshes and AI-generated recaps sent to Slack/email. Under the hood, Rows uses a hybrid of first-party AI (fine-tuned on spreadsheet operations) and LLMs including OpenAI's GPT models for higher-level reasoning. The 50+ native integrations cover analytics (GA4, Amplitude, Mixpanel), advertising (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads), CRM (HubSpot, Salesforce, Pipedrive), databases (PostgreSQL, MySQL, BigQuery, Snowflake), payments (Stripe), social (Twitter/X, YouTube, Instagram), and productivity (Slack, Airtable, Notion). Refresh frequency is tier-gated: Free is manual, Plus is daily, Pro is minute-level. The RowsX browser extension is a genuine differentiator — thousands of websites have data trapped in HTML tables, and one-click import is faster than any scraping tool. Templates cover common analyses (SEO keyword clustering from Search Console, Google Ads audits, marketing funnel dashboards). Rows joining Superhuman in 2026 signaled a shift toward Superhuman's product philosophy (fast, keyboard-driven, AI-embedded) applied to spreadsheets. The free plan is real: 5 AI Tasks/month is enough to try the analyst, 10 integration accounts, and unlimited manual refreshes. Best positioned against: Airtable (better for structured databases and CRM-style records), Notion AI (better for docs, weaker at data), Google Sheets + third-party plugins (cheaper but requires assembly), and specialized BI tools like Looker (heavier, meant for larger data teams).
Rows offers specialized data & analytics capabilities with focus on reliability and integration. Best suited for teams that need proven solutions with good support.
Type an analysis in plain language ('show me weekly signups vs. paid conversions by campaign'). Rows writes the formulas, filters the ranges, adds the chart, and provides a written explanation referring to specific cells. Every AI action is a 'task' — 5/month on Free, higher on paid tiers.
Drag a financial report, invoice, or research paper into a sheet; Rows extracts tables into typed columns. Handles multi-page reports and preserves structure better than generic OCR.
First-class connectors for 50+ tools (analytics, ads, CRM, databases, social). Each integration includes pre-built templates. Refresh cadence scales with plan tier.
Click any HTML table on the web and import it into a Rows sheet — no scraping code, no CSV downloads. Works across most standard tables (Wikipedia, financial sites, product listings).
Set a report to refresh on a cadence and have Rows send an AI-generated Slack or email summary of what changed (metrics up/down, anomalies, key numbers).
$0/month
$6/user/month billed annually
$8/user/month
$59/month + $6/user/month
$79/month + $8/user/month
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Rows continues to expand its AI Analyst capabilities and native integration catalog, with recent emphasis on natural-language data analysis, table extraction from PDFs and screenshots, and deeper marketing-stack connectors. Specific 2025-2026 release notes are not enumerated on the public homepage, so exact dates should be confirmed in the Rows changelog.
Pricing and features change often. If anything on this Rows page is wrong or missing, tell us and include a link to the source. We review every correction.