Full stack marketing platform that helps brands optimize their presence in AI search engines like ChatGPT, Claude, Perplexity, and Gemini to reach millions of AI users.
Profound is a Marketing AI search optimization platform that helps brands monitor, analyze, and improve their visibility across generative AI engines like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, with pricing available via custom demo (no public free tier). It targets enterprise marketing teams, SEO leaders, and brand strategists at companies where AI-driven discovery is replacing traditional search traffic.
Founded in 2024 and backed by Kleiner Perkins and Khosla Ventures with a reported $20M+ Series A raised in 2025, Profound has positioned itself as one of the early category leaders in Generative Engine Optimization (GEO) / Answer Engine Optimization (AEO). The platform runs millions of simulated prompts across leading LLMs to measure how often a brand is mentioned, what sentiment accompanies those mentions, which competitors appear alongside, and which source citations the AI models are pulling from. Users get dashboards tracking share of voice in AI answers, visibility by topic and persona, citation source breakdowns, and competitive benchmarks â the same kind of insights traditional SEO platforms like Ahrefs or Semrush provide for Google, but re-tooled for a world where LLMs mediate the answer.
Customers include Fortune 500 brands across retail, finance, SaaS, and travel â reported customers have included Chime, Indeed, Ramp, Vercel, and MongoDB. Beyond analytics, Profound offers Agentic Crawler Analytics (tracking how often ChatGPT, Perplexity, and other AI bots crawl your site) and Answer Engine Insights, which surface the specific prompts driving brand mentions so content teams can target them. Based on our analysis of 870+ AI tools, Profound sits in a competitive GEO niche alongside Peec AI, Otterly.AI, Goodie, Scrunch AI, and AthenaHQ â it differentiates on enterprise-grade depth, LLM coverage (5+ major models), and its crawler analytics layer, though it carries a higher price point than self-serve alternatives. Compared to the 40+ other Marketing tools in our directory, Profound's narrow focus on AI-answer visibility makes it the right fit for brands whose buyers are already shifting discovery from Google to ChatGPT.
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Runs large batches of simulated prompts across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews and aggregates brand mentions, sentiment, and competitor co-occurrence. Dashboards surface share of voice by topic, persona, and funnel stage, so teams can see where they win and lose in AI answers. Coverage of 5+ major LLMs is one of the broadest in the GEO category.
Identifies which specific URLs â your site, competitor sites, Reddit threads, Wikipedia, industry blogs, YouTube videos â LLMs cite when generating answers about your category. This makes digital PR and content placement strategy measurable: teams can target the exact sources LLMs trust. It's often the most actionable layer of the platform for content marketers.
Tracks visits from AI bots like GPTBot, PerplexityBot, ClaudeBot, and Google-Extended against your website. Teams can see which pages are being crawled most heavily by AI engines and correlate that with appearance in AI answers. This feature is rare in the category and gives a server-side complement to the prompt-side visibility data.
Benchmarks your brand's visibility against named competitors across thousands of tracked prompts. Users can see which competitors dominate which topics, spot emerging challengers, and track movement over time. It's the closest thing the GEO category has to a 'Google rankings report' for generative answers.
Surfaces the specific prompts that generate (or fail to generate) brand mentions, giving content teams a concrete roadmap of what to write and optimize for. Insights include gap analysis against competitors and recommendations on which topics to prioritize. This turns abstract GEO into a practical editorial backlog.
Custom pricing (reportedly ~$2,000+/month)
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Through 2025 Profound expanded its Agentic Crawler Analytics to cover additional AI bots (including Google-Extended and ClaudeBot), added Google AI Overviews as a tracked surface alongside ChatGPT, Claude, Perplexity, and Gemini, and grew its enterprise customer base to include Fortune 500 brands across finance, SaaS, and retail. The company also raised a Series A round led by Kleiner Perkins to expand its platform and go-to-market.
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