AI search monitoring tool that helps brands track and optimize their visibility in AI-driven search results across ChatGPT, Perplexity, and Google AI Overviews.
Otterly AI is a Generative Engine Optimization (GEO) and AI search monitoring platform that helps brands track and optimize their visibility across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, and Gemini, with a 14-day free trial requiring no credit card. It is built for SEO marketers, brand managers, and business leaders adapting to AI-driven search.
Founded in 2024 and operated by OtterlyAI GmbH out of Persenbeug, Austria, the platform has received strong user ratings on third-party review sites and supports AI search monitoring across more than 40 countries. Otterly works by simulating prompts across major large language models, monitoring the generated answers in real time, and extracting structured data on how your brand and competitors are mentioned, ranked, and cited. Core capabilities include answer ranking monitoring, competitor tracking inside AI-generated content, keyword clustering with LLM intent detection, mention alerts, and stakeholder-ready AI search reporting. The setup is fully zero-touch — there are no integrations, scripts, or installations required; users simply input their brand and competitor keywords and Otterly handles the rest.
Otterly sits in a fast-growing GEO niche alongside competitors like Profound, Peec AI, and AthenaHQ. Compared to traditional SEO tools (Ahrefs, Semrush) that focus on Google SERP rankings, Otterly is purpose-built for the LLM answer layer — tracking how generative engines summarize, recommend, and link to brands rather than blue-link rank positions. It is GDPR-compliant, supports all languages for prompt monitoring (English dashboard), and is positioned as one of the leading dedicated AI visibility platforms for marketing teams that want to measure share-of-voice in generative search without engineering overhead. The Austrian-based 2-10 person team focuses specifically on brand monitoring inside ChatGPT, Perplexity, and Google's AI surfaces, which makes it a more focused choice than broader marketing suites that have bolted on AI tracking as an afterthought.
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Otterly simulates prompts across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, and Gemini, then extracts how your brand appears in each generated answer. This gives marketers a unified share-of-voice view across the major generative search surfaces rather than checking each LLM manually.
The platform identifies which competing brands are co-mentioned, recommended, or cited alongside yours inside LLM responses. Teams can see who is winning the AI answer layer for high-intent prompts and adjust content strategy to displace competitors in future generations.
Otterly groups tracked prompts into clusters and classifies the underlying intent the LLM is responding to. This helps SEO teams move beyond keyword lists and understand the generative query patterns that actually trigger their brand, exposing topical gaps to fill.
Users receive alerts when their brand begins appearing — or stops appearing — inside AI-generated answers. This catches sudden visibility drops after model updates or competitor content pushes, without requiring manual prompt checks.
Otterly produces reports designed for executives and clients that translate AI visibility into business-readable metrics. The reporting layer makes it usable for in-house marketing leaders presenting to leadership and for agencies delivering monthly client updates.
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$99/month
$249/month
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In early 2026, Otterly AI expanded its LLM coverage to include Google AI Mode and Gemini tracking alongside its existing ChatGPT, Perplexity, and Google AI Overviews monitoring. The platform also broadened its international reach to support AI search monitoring in over 40 countries and continued strengthening its keyword clustering and LLM intent detection capabilities.
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