Honest pros, cons, and verdict on this business intelligence tool
â Deeply integrated with Power BI Desktop, the Power BI service, and Microsoft Fabric, eliminating the need for a separate AI tool
Starting Price
$14/user/month
Free Tier
No
Category
Business Intelligence
Skill Level
Any
An AI-powered assistant that uses generative AI to help users analyze data, create reports, and get insights through natural language conversations within Power BI.
Power BI Copilot is a Business Intelligence AI assistant that lets users build reports, summarize data, and surface insights through natural language prompts inside Microsoft Power BI, with pricing requiring a Power BI Premium per capacity (F64 or P1) Microsoft Fabric subscription starting at approximately $5,000/month. It targets enterprise data teams, business analysts, and report consumers already invested in the Microsoft ecosystem.
Launched in preview in 2023 and reaching general availability in 2024, Power BI Copilot uses generative AI built on Azure OpenAI Service to automate report creation, generate DAX measures, write narrative summaries, and answer ad-hoc questions about semantic models. Users can prompt Copilot to create an entire report page from a dataset, suggest content for a specific topic, summarize a visual or page in plain English, or ask conversational questions like "which region grew fastest last quarter?" The tool works across Power BI Desktop, the Power BI service, and embedded scenarios, and respects existing row-level security, sensitivity labels, and Microsoft Purview governance controls.
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AI-powered agentic analytics platform enabling natural language data queries and self-service business intelligence
Starting at Free
Learn more âPower BI Copilot delivers on its promises as a business intelligence tool. While it has some limitations, the benefits outweigh the drawbacks for most users in its target market.
An AI-powered assistant that uses generative AI to help users analyze data, create reports, and get insights through natural language conversations within Power BI.
Yes, Power BI Copilot is good for business intelligence work. Users particularly appreciate deeply integrated with power bi desktop, the power bi service, and microsoft fabric, eliminating the need for a separate ai tool. However, keep in mind requires a microsoft fabric f64 or power bi premium p1 capacity, which starts around $5,000/month â out of reach for small teams.
Power BI Copilot starts at $14/user/month. Check their pricing page for the most current rates and features included in each plan.
Power BI Copilot is best for Enterprise analytics teams that already use Power BI Premium or Microsoft Fabric and want to accelerate report development without adopting a third-party tool and Business analysts who need to generate first-draft report pages and DAX measures from a well-modeled dataset, then refine manually. It's particularly useful for business intelligence professionals who need natural language report creation.
Popular Power BI Copilot alternatives include Thoughtspot. Each has different strengths, so compare features and pricing to find the best fit.
Last verified March 2026