An AI-powered assistant that uses generative AI to help users analyze data, create reports, and get insights through natural language conversations within Power BI.
Power BI Copilot is a Business Intelligence AI assistant that lets users build reports, summarize data, and surface insights through natural language prompts inside Microsoft Power BI, with pricing requiring a Power BI Premium per capacity (F64 or P1) Microsoft Fabric subscription starting at approximately $5,000/month. It targets enterprise data teams, business analysts, and report consumers already invested in the Microsoft ecosystem.
Launched in preview in 2023 and reaching general availability in 2024, Power BI Copilot uses generative AI built on Azure OpenAI Service to automate report creation, generate DAX measures, write narrative summaries, and answer ad-hoc questions about semantic models. Users can prompt Copilot to create an entire report page from a dataset, suggest content for a specific topic, summarize a visual or page in plain English, or ask conversational questions like "which region grew fastest last quarter?" The tool works across Power BI Desktop, the Power BI service, and embedded scenarios, and respects existing row-level security, sensitivity labels, and Microsoft Purview governance controls.
Based on our analysis of 870+ AI tools, Power BI Copilot stands out among Business Intelligence assistants because of its deep integration with Microsoft Fabric, OneLake, and the broader Microsoft 365 Copilot family â but that strength is also its constraint. Compared to alternatives like Tableau Pulse, ThoughtSpot Sage, or Qlik Answers, Copilot only makes sense if your organization is already standardized on Power BI and willing to provision a dedicated Fabric F64 capacity. Microsoft requires that the tenant have a Fabric capacity in a supported region, that Copilot be enabled by an admin in the Fabric admin portal, and that semantic models be well-structured with descriptive metadata for accurate results. For Microsoft-aligned enterprises, it delivers the tightest possible coupling between business data, productivity tools, and AI; for everyone else, the capacity entry point makes it a non-starter.
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Users can describe a desired report in natural language â for example, "create a sales overview page with revenue, top products, and regional trends" â and Copilot will generate a fully formatted page with appropriate visuals based on the semantic model. The generated page is fully editable, so analysts can use it as a starting draft rather than building from scratch.
Copilot can write plain-language summaries of an entire report page, a specific visual, or a filtered slice of data, surfacing key drivers, anomalies, and trends. These narratives can be embedded directly into reports as Smart Narrative visuals that update dynamically as filters change, giving stakeholders a written explanation alongside the charts.
Inside Power BI Desktop, Copilot helps users write DAX measures and queries by translating business questions into DAX code, and can also explain or document existing measures. This is particularly useful for analysts who understand the business logic but find DAX syntax intimidating, lowering the barrier to creating reusable calculations.
Beyond authoring, Copilot supports a chat-like Q&A experience where users ask questions such as "which products had the highest margin growth last quarter?" and receive answers grounded in the semantic model. Responses include the underlying visual or table so users can verify and drill into the data rather than trusting a black-box answer.
Copilot fully honors Power BI's existing security model, including row-level security, object-level security, and Microsoft Purview sensitivity labels, so users only see data they are authorized to see. Microsoft additionally commits that prompts and tenant data are not used to train the underlying foundation models, which is a key requirement for regulated industries.
$14/user/month
$24/user/month
~$5,000/month (pay-as-you-go)
~$4,995/month
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Throughout 2025 and into 2026, Microsoft expanded Copilot in Power BI well beyond report authoring: Copilot is now generally available in Power BI Desktop, supports Copilot in paginated reports, can answer questions directly against a semantic model in a chat pane, and is increasingly unified with the broader Microsoft Fabric Copilot experience across Data Factory, notebooks, and Data Warehouse. Microsoft also lowered the capacity prerequisite to F64 (from earlier higher SKUs) and added improved governance controls, including more granular admin tenant settings and Purview integration.
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