Master PostHog with our step-by-step tutorial, detailed feature walkthrough, and expert tips.
Install the PostHog JavaScript SDK or use the snippet — autocapture starts tracking immediately without manual event definitions. Set up key custom events and user properties for your specific product metrics and conversion funnels. Enable session replay to watch real user interactions and correlate behavior with analytics data. Configure feature flags for controlled rollouts and create your first A/B experiment. Connect external data sources to the data warehouse and build custom dashboards combining internal and external data.
💡 Quick Start: Follow these 1 steps in order to get up and running with PostHog quickly.
PostHog's open-source product can be self-hosted under an MIT license, which gives teams more control over deployment and data location. The tradeoff is operational responsibility: you manage infrastructure, updates, backups, scaling, and security configuration. PostHog's HIPAA documentation also notes that its open-source hobby deployment is intended for smaller event volumes and lacks some advanced cloud features.
Yes. PostHog includes web analytics billed alongside product analytics events. It tracks page views, sessions, referrers, UTM parameters, and user paths. The key differences: PostHog gives you raw event-level data access via SQL, session replay integration, and no data sampling. However, Google Analytics has deeper SEO and advertising attribution features. Many teams use PostHog for product analytics and GA4 for marketing attribution.
If usage goes beyond the free tier, PostHog offers pay-as-you-go pricing and lets customers set billing limits per product. Published monthly free limits include 1M analytics events, 5K session recordings, 1M feature flag requests, 100K exceptions, 1,500 survey responses, 100K AI observability events, and 50 GB logs ingested.
PostHog says Cloud customers can choose US or EU hosting, including EU hosting in Frankfurt, and that PostHog acts as a data processor for Cloud customers. Its security handbook states that PostHog is SOC 2 Type II compliant, supports GDPR-related controls and DPAs, and offers BAAs for PostHog Cloud customers on eligible packages.
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Tutorial updated March 2026