Stay free if you only need basic features. Upgrade if you need advanced features. Most solo builders can start free.
The self-hosted version provides identical features to PostHog Cloud but requires you to manage infrastructure, updates, and scaling. Benefits include complete data control, no data transfer to third parties, and potential cost savings for high-volume applications. However, you need DevOps expertise for setup and maintenance. PostHog provides Docker and Kubernetes deployment guides, but you're responsible for backups, security patches, and performance optimization.
Yes. PostHog includes web analytics billed alongside product analytics events. It tracks page views, sessions, referrers, UTM parameters, and user paths. The key differences: PostHog gives you raw event-level data access via SQL, session replay integration, and no data sampling. However, Google Analytics has deeper SEO and advertising attribution features. Many teams use PostHog for product analytics and GA4 for marketing attribution.
Nothing breaks. If you haven't added a credit card, PostHog will pause data collection for that product until the next billing cycle. If you have a card on file, you'll be charged usage-based rates for overages. You can set hard billing limits per product — for example, cap session replay spending at $50/month — so you never get surprise bills.
PostHog offers EU-hosted cloud (Frankfurt data center), automatic PII masking in session recordings, cookie-less tracking options, and a consent management API. Self-hosted deployments give complete data sovereignty. PostHog is SOC 2 Type II certified, GDPR compliant, and HIPAA compliant for healthcare use cases. Session recordings automatically mask form inputs and sensitive data by default.
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Last verified March 2026