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← Back to Metricool Overview

Metricool Pricing & Plans 2026

Complete pricing guide for Metricool. Compare all plans, analyze costs, and find the perfect tier for your needs.

Try Metricool Free →Compare Plans ↓

Not sure if free is enough? See our Free vs Paid comparison →
Still deciding? Read our full verdict on whether Metricool is worth it →

🆓Free Tier Available
💎2 Paid Plans
⚡No Setup Fees

Choose Your Plan

Free

Free

mo

  • ✓1 brand
  • ✓Basic analytics
  • ✓Content scheduling
  • ✓MCP server access
  • ✓SmartLinks
Start Free →

Starter

From $22/month

mo

  • ✓5 brands
  • ✓Advanced analytics
  • ✓Competitor analysis
  • ✓Google/Facebook/TikTok Ads management
  • ✓Custom reports
  • ✓Automated report sending
Start Free Trial →
Most Popular

Advanced

From $54/month

mo

  • ✓15 brands
  • ✓Up to 100 competitor accounts
  • ✓Bulk scheduling
  • ✓White-label reports
  • ✓Looker Studio connector
  • ✓Priority support
Start Free Trial →

Pricing sourced from Metricool · Last verified March 2026

Feature Comparison

FeaturesFreeStarterAdvanced
1 brand✓✓✓
Basic analytics✓✓✓
Content scheduling✓✓✓
MCP server access✓✓✓
SmartLinks✓✓✓
5 brands—✓✓
Advanced analytics—✓✓
Competitor analysis—✓✓
Google/Facebook/TikTok Ads management—✓✓
Custom reports—✓✓
Automated report sending—✓✓
15 brands——✓
Up to 100 competitor accounts——✓
Bulk scheduling——✓
White-label reports——✓
Looker Studio connector——✓
Priority support——✓

Is Metricool Worth It?

✅ Why Choose Metricool

  • • One of the most-installed social media MCP servers, enabling true AI-driven management
  • • Generous free tier with real analytics — not just a trial
  • • Unified ads management across Google, Facebook, and TikTok in one place
  • • Automated reporting saves hours of manual work for agencies
  • • Covers 9+ social platforms including TikTok and Twitch that many competitors miss

⚠️ Consider This

  • • Free tier limited to 1 brand — agencies need paid plans quickly
  • • Competitor analysis only available on paid plans
  • • Pricing scales by brand count, which can get expensive for multi-brand agencies
  • • Some advanced features (Looker Studio, AI reports) labeled 'no extra cost for a limited time' — future pricing unclear

What Users Say About Metricool

👍 What Users Love

  • ✓One of the most-installed social media MCP servers, enabling true AI-driven management
  • ✓Generous free tier with real analytics — not just a trial
  • ✓Unified ads management across Google, Facebook, and TikTok in one place
  • ✓Automated reporting saves hours of manual work for agencies
  • ✓Covers 9+ social platforms including TikTok and Twitch that many competitors miss

👎 Common Concerns

  • ⚠Free tier limited to 1 brand — agencies need paid plans quickly
  • ⚠Competitor analysis only available on paid plans
  • ⚠Pricing scales by brand count, which can get expensive for multi-brand agencies
  • ⚠Some advanced features (Looker Studio, AI reports) labeled 'no extra cost for a limited time' — future pricing unclear

Pricing FAQ

How much does Metricool cost?

Metricool offers multiple pricing tiers to suit different needs and budgets. They provide a free tier to get started, with paid plans offering additional features and higher usage limits. Check the current pricing page for the most up-to-date costs and features.

Does Metricool have a free plan?

Yes, Metricool offers a free plan that includes basic features. This allows you to test the platform and see if it meets your needs before upgrading to a paid plan with more advanced features.

What's included in each Metricool pricing plan?

Each Metricool pricing plan includes different feature sets, usage limits, and support levels. Higher-tier plans typically offer more advanced features, higher usage quotas, priority support, and additional integrations. Review the detailed comparison on their pricing page.

Can I change my Metricool plan later?

Most SaaS tools including Metricool allow you to upgrade or downgrade your plan as your needs change. Some changes take effect immediately, while others might apply at your next billing cycle. Check their billing settings or contact support for specific policies.

Ready to Get Started?

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More about Metricool

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