Stay free if you only need 1 brand and basic analytics. Upgrade if you need 15 brands and up to 100 competitor accounts. Most solo builders can start free.
Why it matters: Free tier limited to 1 brand — agencies need paid plans quickly
Available from: Starter
Why it matters: Competitor analysis only available on paid plans
Available from: Starter
Why it matters: Pricing scales by brand count, which can get expensive for multi-brand agencies
Available from: Starter
Why it matters: Some advanced features (Looker Studio, AI reports) labeled 'no extra cost for a limited time' — future pricing unclear
Available from: Starter
Why it matters: Track performance and ROI. Helps optimize your strategy and prove value.
Available from: Starter
Why it matters: Track performance and ROI. Helps optimize your strategy and prove value.
Available from: Starter
The free plan of Metricool typically includes basic features with usage limitations, while paid plans offer advanced features, higher limits, priority support, and additional integrations. The specific differences depend on their current pricing structure.
Consider upgrading to a paid Metricool plan if you're hitting usage limits, need advanced features, require priority support, or want access to additional integrations. Upgrade when the tool becomes central to your workflow and the additional features provide clear value.
Free plans typically have limitations on usage quotas, feature access, support availability, and integration options. These limitations are designed to let you test the core functionality while encouraging upgrades for serious usage.
If Metricool offers a free tier, you can typically use it indefinitely within the usage limits. If it's a free trial, the duration is usually clearly stated (commonly 14-30 days). Check their terms of service for specific details.
Start with the free plan — upgrade when you need more.
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Last verified March 2026