Master LumaLabs Dream Machine with our step-by-step tutorial, detailed feature walkthrough, and expert tips.
Open lumalabs.ai/dream
machine and review the current Luma Agents plans and available models. Choose an individual paid plan or contact sales if your team needs shared credits, SSO, usage analytics, or procurement support. Start a project by describing the creative direction, visual subject, aspect ratio, intended output, and style constraints. Generate initial visual or video concepts, then use iteration tools to refine the direction. Review outputs for accuracy, rights, brand fit, and production requirements before using them publicly. Export the selected assets in the available format that fits your downstream workflow.
💡 Quick Start: Follow these 2 steps in order to get up and running with LumaLabs Dream Machine quickly.
Explore the key features that make LumaLabs Dream Machine powerful for ai video workflows.
The Dream Machine URL now points into Luma's broader Luma Agents product, which supports AI video, image, audio, captioning, and creative iteration workflows.
The website lists three individual paid plans: Plus at $30/month or $300/year, Pro at $90/month or $900/year, and Ultra at $300/month or $3,000/year. Team and Enterprise are sales-led plans with quote-based pricing rather than public list prices.
Yes. Luma's business plans are explicitly aimed at teams and include team member management, projects and organization, team-wide sharing, usage analytics, and shared team credits.
Luma's website and documentation present a multimodal creative system rather than a narrow video-only tool, with workflows that can include video, image, and audio capabilities depending on the current product and model configuration.
Luma is strongest for teams that want shared context, collaboration, agent-style creative iteration, and professional production export options.
Now that you know how to use LumaLabs Dream Machine, it's time to put this knowledge into practice.
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Tutorial updated March 2026