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Pricing sourced from LumaLabs Dream Machine · Last verified March 2026
The Dream Machine URL now points into Luma's broader Luma Agents product, which supports AI video, image, audio, captioning, and creative iteration workflows.
The website lists three individual paid plans: Plus at $30/month or $300/year, Pro at $90/month or $900/year, and Ultra at $300/month or $3,000/year. Team and Enterprise are sales-led plans with quote-based pricing rather than public list prices.
Yes. Luma's business plans are explicitly aimed at teams and include team member management, projects and organization, team-wide sharing, usage analytics, and shared team credits.
Luma's website and documentation present a multimodal creative system rather than a narrow video-only tool, with workflows that can include video, image, and audio capabilities depending on the current product and model configuration.
Luma is strongest for teams that want shared context, collaboration, agent-style creative iteration, and professional production export options.
AI builders and operators use LumaLabs Dream Machine to streamline their workflow.
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