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← Back to Looka Overview

Looka Pricing & Plans 2026

Complete pricing guide for Looka. Compare all plans, analyze costs, and find the perfect tier for your needs.

Try Looka Free →Compare Plans ↓

Not sure if free is enough? See our Free vs Paid comparison →
Still deciding? Read our full verdict on whether Looka is worth it →

💎4 Paid Plans
⚡No Setup Fees

Choose Your Plan

Basic Logo

$20.00/mo

one-time

  • ✓1 low-resolution PNG file
  • ✓Single logo design
  • ✓No color variations
  • ✓No vector files
Start Free Trial →

Premium Logo

$65.00/mo

one-time

  • ✓High-resolution PNG, SVG, and EPS files
  • ✓Multiple color variations
  • ✓Social media-ready sizes
  • ✓Full ownership and commercial license
Start Free Trial →
Most Popular

Brand Kit

$96.00/mo

yearly

  • ✓Everything in Premium Logo
  • ✓300+ branded templates
  • ✓Business cards, letterheads, social media assets
  • ✓Brand guidelines document
  • ✓Unlimited design changes for 1 year
Start Free Trial →

Brand Kit + Website

$129.00/mo

yearly

  • ✓Everything in Brand Kit
  • ✓Custom branded website
  • ✓Hosting included
  • ✓Mobile-responsive design
Start Free Trial →

Pricing sourced from Looka · Last verified March 2026

Feature Comparison

FeaturesBasic LogoPremium LogoBrand KitBrand Kit + Website
1 low-resolution PNG file✓✓✓✓
Single logo design✓✓✓✓
No color variations✓✓✓✓
No vector files✓✓✓✓
High-resolution PNG, SVG, and EPS files—✓✓✓
Multiple color variations—✓✓✓
Social media-ready sizes—✓✓✓
Full ownership and commercial license—✓✓✓
Everything in Premium Logo——✓✓
300+ branded templates——✓✓
Business cards, letterheads, social media assets——✓✓
Brand guidelines document——✓✓
Unlimited design changes for 1 year——✓✓
Everything in Brand Kit———✓
Custom branded website———✓
Hosting included———✓
Mobile-responsive design———✓

Is Looka Worth It?

✅ Why Choose Looka

  • • Free to design and explore logos before paying anything, so you can test extensively
  • • The $65 premium package includes full vector files (SVG, EPS) which is cheaper than most freelance designers charge for a single revision
  • • 10-minute process from start to finished logo, useful when you need branding for a launch deadline
  • • Brand kit templates maintain visual consistency across business cards, social media, and documents
  • • One-time logo purchase means no subscription lock-in for the core product

⚠️ Consider This

  • • AI assembles pre-designed elements rather than generating truly original artwork, so logos in the same industry can look similar
  • • No human designer feedback or strategic branding input included at any tier
  • • Brand kit subscription ($96/year) is required to access templates, and they lock your designs if you cancel
  • • Limited icon library compared to hiring a designer who can create custom illustrations

What Users Say About Looka

👍 What Users Love

  • ✓Free to design and explore logos before paying anything, so you can test extensively
  • ✓The $65 premium package includes full vector files (SVG, EPS) which is cheaper than most freelance designers charge for a single revision
  • ✓10-minute process from start to finished logo, useful when you need branding for a launch deadline
  • ✓Brand kit templates maintain visual consistency across business cards, social media, and documents
  • ✓One-time logo purchase means no subscription lock-in for the core product

👎 Common Concerns

  • ⚠AI assembles pre-designed elements rather than generating truly original artwork, so logos in the same industry can look similar
  • ⚠No human designer feedback or strategic branding input included at any tier
  • ⚠Brand kit subscription ($96/year) is required to access templates, and they lock your designs if you cancel
  • ⚠Limited icon library compared to hiring a designer who can create custom illustrations

Pricing FAQ

Is Looka free to use?

Free to design logos. You pay when you download: $20 for a basic PNG, $65 for full vector files. Brand kit subscriptions start at $96/year. No credit card needed to start designing.

Can I trademark a Looka logo?

Yes. You own full commercial rights to any logo you purchase. Looka includes a trademark search feature so you can check availability before buying. However, since the AI uses shared design elements, you should verify your logo is sufficiently distinct.

How does Looka compare to hiring a freelance designer?

Looka costs $20-65 one-time versus $200-2,000+ for a freelance designer. You get results in minutes versus days or weeks. The tradeoff: Looka logos look clean but not distinctive. A freelance designer brings creative strategy, custom illustration, and a truly unique result. For side projects and MVPs, Looka wins. For a brand you plan to invest heavily in, hire a designer.

What file formats does Looka provide?

Basic package: one low-res PNG only. Premium package ($65): high-res PNG, SVG, and EPS files in multiple color variations, suitable for both print and digital use.

Can I edit my logo after purchasing?

You can make unlimited changes within your Looka account. With a logo-only purchase, you re-download updated files anytime. With a brand kit subscription, all templates update automatically when you change your logo.

Ready to Get Started?

AI builders and operators use Looka to streamline their workflow.

Try Looka Now →

More about Looka

ReviewAlternativesFree vs PaidPros & ConsWorth It?Tutorial

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