Stay free if you only need basic features. Upgrade if you need advanced features. Most solo builders can start free.
Free to design logos. You pay when you download: $20 for a basic PNG, $65 for full vector files. Brand kit subscriptions start at $96/year. No credit card needed to start designing.
Yes. You own full commercial rights to any logo you purchase. Looka includes a trademark search feature so you can check availability before buying. However, since the AI uses shared design elements, you should verify your logo is sufficiently distinct.
Looka costs $20-65 one-time versus $200-2,000+ for a freelance designer. You get results in minutes versus days or weeks. The tradeoff: Looka logos look clean but not distinctive. A freelance designer brings creative strategy, custom illustration, and a truly unique result. For side projects and MVPs, Looka wins. For a brand you plan to invest heavily in, hire a designer.
Basic package: one low-res PNG only. Premium package ($65): high-res PNG, SVG, and EPS files in multiple color variations, suitable for both print and digital use.
You can make unlimited changes within your Looka account. With a logo-only purchase, you re-download updated files anytime. With a brand kit subscription, all templates update automatically when you change your logo.
Start with the free plan — upgrade when you need more.
Get Started Free →Still not sure? Read our full verdict →
Last verified March 2026