Klaviyo Pricing & Plans 2026

Complete pricing guide for Klaviyo. Compare all plans, analyze costs, and find the perfect tier for your needs.

Not sure if free is enough? See our Free vs Paid comparison →
Still deciding? Read our full verdict on whether Klaviyo is worth it →

🆓Free Tier Available

💎3 Paid Plans

⚡No Setup Fees

Choose Your Plan

Free

Start Free →

Email

From $20/month

Start Free Trial →

Email & SMS

From $35/month

Start Free Trial →

Enterprise

Custom pricing

Contact Sales →

Pricing sourced from Klaviyo · Last verified March 2026

Feature Comparison

Detailed feature comparison coming soon. Visit Klaviyo's website for complete plan details.

View Full Features →

Is Klaviyo Worth It?

✅ Why Choose Klaviyo

• Best-in-class Shopify integration with deep purchase data sync
• Revenue attribution granularity down to individual message performance
• Predictive analytics for churn, lifetime value, and purchase timing
• K:AI Agents automate send-time, subject lines, and segment creation
• Free plan lets small stores test core features before committing
• Purpose-built for ecommerce—every feature ties to purchase behavior

⚠️ Consider This

• Pricing scales steeply with list size ($720+/month at 50K contacts)
• No annual billing discount unlike most SaaS tools
• 2025 pricing change charges for total profiles, not just emailed contacts
• Reporting dashboard oriented toward ecommerce—limited for non-retail
• Steep learning curve for automation flows and advanced segmentation

What Users Say About Klaviyo

👍 What Users Love

✓Best-in-class Shopify integration with deep purchase data sync
✓Revenue attribution granularity down to individual message performance
✓Predictive analytics for churn, lifetime value, and purchase timing
✓K:AI Agents automate send-time, subject lines, and segment creation
✓Free plan lets small stores test core features before committing
✓Purpose-built for ecommerce—every feature ties to purchase behavior
✓Strong abandoned cart and browse abandonment automation flows

👎 Common Concerns

⚠Pricing scales steeply with list size ($720+/month at 50K contacts)
⚠No annual billing discount unlike most SaaS tools
⚠2025 pricing change charges for total profiles, not just emailed contacts
⚠Reporting dashboard oriented toward ecommerce—limited for non-retail
⚠Steep learning curve for automation flows and advanced segmentation
⚠SMS features less mature than dedicated tools like Attentive or Postscript
⚠Limited migration support when switching from other email platforms

Pricing FAQ

How much does Klaviyo cost?

Klaviyo offers multiple pricing tiers to suit different needs and budgets. They provide a free tier to get started, with paid plans offering additional features and higher usage limits. Check the current pricing page for the most up-to-date costs and features.

Does Klaviyo have a free plan?

Yes, Klaviyo offers a free plan that includes basic features. This allows you to test the platform and see if it meets your needs before upgrading to a paid plan with more advanced features.

What's included in each Klaviyo pricing plan?

Each Klaviyo pricing plan includes different feature sets, usage limits, and support levels. Higher-tier plans typically offer more advanced features, higher usage quotas, priority support, and additional integrations. Review the detailed comparison on their pricing page.

Can I change my Klaviyo plan later?

Most SaaS tools including Klaviyo allow you to upgrade or downgrade your plan as your needs change. Some changes take effect immediately, while others might apply at your next billing cycle. Check their billing settings or contact support for specific policies.

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