Mailchimp Pricing & Plans 2026

Name: Mailchimp
Brand: Mailchimp
Availability: InStock

Complete pricing guide for Mailchimp. Compare all plans, analyze costs, and find the perfect tier for your needs.

Not sure if free is enough? See our Free vs Paid comparison →
Still deciding? Read our full verdict on whether Mailchimp is worth it →

🆓Free Tier Available

💎4 Paid Plans

⚡No Setup Fees

Choose Your Plan

Free

$0/month

✓Up to 500 contacts
✓1,000 monthly email sends (daily limit of 500)
✓1 user seat
✓Basic email templates
✓Marketing CRM with audience dashboard
✓Forms and landing pages
✓Mailchimp domain for website
✓30-day email support only

Start Free Trial →

Essentials

From $13/month (500 contacts)

✓Up to 500,000 contacts (price scales with list size)
✓10x contact-count monthly email sends
✓3 user seats
✓A/B testing for subject lines and content
✓Email scheduling
✓All basic email templates plus premium templates
✓Remove Mailchimp branding from emails
✓24/7 email and chat support

Start Free Trial →

Standard

From $20/month (500 contacts)

✓Up to 500,000 contacts (price scales with list size)
✓12x contact-count monthly email sends
✓5 user seats
✓Customer Journey Builder with branching logic
✓Send Time Optimization (AI-powered)
✓Predictive Segmentation (purchase likelihood and CLV)
✓Content Optimizer with AI suggestions
✓Retargeting ads on Facebook and Instagram
✓Dynamic content personalization
✓Pre-built automation journey templates

Start Free Trial →

Premium

From $350/month (10,000 contacts)

✓Unlimited contacts and audiences
✓15x contact-count monthly email sends
✓Unlimited user seats
✓Multivariate testing (up to 8 campaign variants)
✓Advanced segmentation with unlimited conditions
✓Comparative reporting across campaigns
✓Dedicated phone support and onboarding specialist
✓Role-based access controls
✓All Standard AI features plus priority access

Start Free Trial →

Pricing sourced from Mailchimp · Last verified March 2026

Feature Comparison

Features	Free	Essentials	Standard	Premium
Up to 500 contacts	✓	✓	✓	✓
1,000 monthly email sends (daily limit of 500)	✓	✓	✓	✓
1 user seat	✓	✓	✓	✓
Basic email templates	✓	✓	✓	✓
Marketing CRM with audience dashboard	✓	✓	✓	✓
Forms and landing pages	✓	✓	✓	✓
Mailchimp domain for website	✓	✓	✓	✓
30-day email support only	✓	✓	✓	✓
Up to 500,000 contacts (price scales with list size)	—	✓	✓	✓
10x contact-count monthly email sends	—	✓	✓	✓
3 user seats	—	✓	✓	✓
A/B testing for subject lines and content	—	✓	✓	✓
Email scheduling	—	✓	✓	✓
All basic email templates plus premium templates	—	✓	✓	✓
Remove Mailchimp branding from emails	—	✓	✓	✓
24/7 email and chat support	—	✓	✓	✓
12x contact-count monthly email sends	—	—	✓	✓
5 user seats	—	—	✓	✓
Customer Journey Builder with branching logic	—	—	✓	✓
Send Time Optimization (AI-powered)	—	—	✓	✓
Predictive Segmentation (purchase likelihood and CLV)	—	—	✓	✓
Content Optimizer with AI suggestions	—	—	✓	✓
Retargeting ads on Facebook and Instagram	—	—	✓	✓
Dynamic content personalization	—	—	✓	✓
Pre-built automation journey templates	—	—	✓	✓
Unlimited contacts and audiences	—	—	—	✓
15x contact-count monthly email sends	—	—	—	✓
Unlimited user seats	—	—	—	✓
Multivariate testing (up to 8 campaign variants)	—	—	—	✓
Advanced segmentation with unlimited conditions	—	—	—	✓
Comparative reporting across campaigns	—	—	—	✓
Dedicated phone support and onboarding specialist	—	—	—	✓
Role-based access controls	—	—	—	✓
All Standard AI features plus priority access	—	—	—	✓

Is Mailchimp Worth It?

✅ Why Choose Mailchimp

• Intuit Assist AI generates campaign copy, subject lines, and designs directly within the editor, reducing content creation time significantly
• Extensive integration ecosystem with 300+ third-party apps including Shopify, WooCommerce, Salesforce, Canva, and social media platforms
• Intuitive drag-and-drop email builder with a large library of customizable templates suitable for users without design or coding skills
• Predictive analytics on Standard and Premium plans provide actionable segmentation based on customer lifetime value and purchase probability
• Generous free plan allows small businesses to start email marketing with no upfront cost
• Comprehensive reporting with industry benchmark comparisons and revenue attribution for e-commerce stores

⚠️ Consider This

• Pricing escalates quickly as contact lists grow — a 50,000-contact Standard plan costs roughly 19x the base price, making it expensive for larger lists compared to competitors like Brevo or MailerLite
• Most AI and advanced automation features are locked behind the Standard plan ($20+/month), leaving Free and Essentials users with limited capabilities
• Mailchimp counts unsubscribed and inactive contacts toward the billing threshold unless manually archived, inflating costs for users who do not regularly clean their lists
• The platform's breadth of features (websites, social posting, ads, CRM) can feel cluttered for users who only need straightforward email marketing
• Deliverability rates, while generally strong, can vary and the platform provides limited advanced deliverability tools (no dedicated IP on lower plans, limited warm-up controls)

What Users Say About Mailchimp

👍 What Users Love

✓Intuit Assist AI generates campaign copy, subject lines, and designs directly within the editor, reducing content creation time significantly
✓Extensive integration ecosystem with 300+ third-party apps including Shopify, WooCommerce, Salesforce, Canva, and social media platforms
✓Intuitive drag-and-drop email builder with a large library of customizable templates suitable for users without design or coding skills
✓Predictive analytics on Standard and Premium plans provide actionable segmentation based on customer lifetime value and purchase probability
✓Generous free plan allows small businesses to start email marketing with no upfront cost
✓Comprehensive reporting with industry benchmark comparisons and revenue attribution for e-commerce stores

👎 Common Concerns

⚠Pricing escalates quickly as contact lists grow — a 50,000-contact Standard plan costs roughly 19x the base price, making it expensive for larger lists compared to competitors like Brevo or MailerLite
⚠Most AI and advanced automation features are locked behind the Standard plan ($20+/month), leaving Free and Essentials users with limited capabilities
⚠Mailchimp counts unsubscribed and inactive contacts toward the billing threshold unless manually archived, inflating costs for users who do not regularly clean their lists
⚠The platform's breadth of features (websites, social posting, ads, CRM) can feel cluttered for users who only need straightforward email marketing
⚠Deliverability rates, while generally strong, can vary and the platform provides limited advanced deliverability tools (no dedicated IP on lower plans, limited warm-up controls)

Pricing FAQ

How much does Mailchimp cost?

Mailchimp offers multiple pricing tiers to suit different needs and budgets. They provide a free tier to get started, with paid plans offering additional features and higher usage limits. Check the current pricing page for the most up-to-date costs and features.

Does Mailchimp have a free plan?

Yes, Mailchimp offers a free plan that includes basic features. This allows you to test the platform and see if it meets your needs before upgrading to a paid plan with more advanced features.

What's included in each Mailchimp pricing plan?

Each Mailchimp pricing plan includes different feature sets, usage limits, and support levels. Higher-tier plans typically offer more advanced features, higher usage quotas, priority support, and additional integrations. Review the detailed comparison on their pricing page.

Can I change my Mailchimp plan later?

Most SaaS tools including Mailchimp allow you to upgrade or downgrade your plan as your needs change. Some changes take effect immediately, while others might apply at your next billing cycle. Check their billing settings or contact support for specific policies.

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More about Mailchimp

Review Alternatives Free vs Paid Pros & Cons Worth It?Tutorial

Mailchimp Pricing & Plans 2026

Complete pricing guide for Mailchimp. Compare all plans, analyze costs, and find the perfect tier for your needs.

🆓Free Tier Available

💎4 Paid Plans

⚡No Setup Fees

Choose Your Plan

Free

$0/month

✓Up to 500 contacts
✓1,000 monthly email sends (daily limit of 500)
✓1 user seat
✓Basic email templates
✓Marketing CRM with audience dashboard
✓Forms and landing pages
✓Mailchimp domain for website
✓30-day email support only

Start Free Trial →

Essentials

From $13/month (500 contacts)

✓Up to 500,000 contacts (price scales with list size)
✓10x contact-count monthly email sends
✓3 user seats
✓A/B testing for subject lines and content
✓Email scheduling
✓All basic email templates plus premium templates
✓Remove Mailchimp branding from emails
✓24/7 email and chat support

Start Free Trial →

Standard

From $20/month (500 contacts)

✓Up to 500,000 contacts (price scales with list size)
✓12x contact-count monthly email sends
✓5 user seats
✓Customer Journey Builder with branching logic
✓Send Time Optimization (AI-powered)
✓Predictive Segmentation (purchase likelihood and CLV)
✓Content Optimizer with AI suggestions
✓Retargeting ads on Facebook and Instagram
✓Dynamic content personalization
✓Pre-built automation journey templates

Start Free Trial →

Premium

From $350/month (10,000 contacts)

✓Unlimited contacts and audiences
✓15x contact-count monthly email sends
✓Unlimited user seats
✓Multivariate testing (up to 8 campaign variants)
✓Advanced segmentation with unlimited conditions
✓Comparative reporting across campaigns
✓Dedicated phone support and onboarding specialist
✓Role-based access controls
✓All Standard AI features plus priority access

Start Free Trial →

Pricing sourced from Mailchimp · Last verified March 2026

Feature Comparison

Features	Free	Essentials	Standard	Premium
Up to 500 contacts	✓	✓	✓	✓
1,000 monthly email sends (daily limit of 500)	✓	✓	✓	✓
1 user seat	✓	✓	✓	✓
Basic email templates	✓	✓	✓	✓
Marketing CRM with audience dashboard	✓	✓	✓	✓
Forms and landing pages	✓	✓	✓	✓
Mailchimp domain for website	✓	✓	✓	✓
30-day email support only	✓	✓	✓	✓
Up to 500,000 contacts (price scales with list size)	—	✓	✓	✓
10x contact-count monthly email sends	—	✓	✓	✓
3 user seats	—	✓	✓	✓
A/B testing for subject lines and content	—	✓	✓	✓
Email scheduling	—	✓	✓	✓
All basic email templates plus premium templates	—	✓	✓	✓
Remove Mailchimp branding from emails	—	✓	✓	✓
24/7 email and chat support	—	✓	✓	✓
12x contact-count monthly email sends	—	—	✓	✓
5 user seats	—	—	✓	✓
Customer Journey Builder with branching logic	—	—	✓	✓
Send Time Optimization (AI-powered)	—	—	✓	✓
Predictive Segmentation (purchase likelihood and CLV)	—	—	✓	✓
Content Optimizer with AI suggestions	—	—	✓	✓
Retargeting ads on Facebook and Instagram	—	—	✓	✓
Dynamic content personalization	—	—	✓	✓
Pre-built automation journey templates	—	—	✓	✓
Unlimited contacts and audiences	—	—	—	✓
15x contact-count monthly email sends	—	—	—	✓
Unlimited user seats	—	—	—	✓
Multivariate testing (up to 8 campaign variants)	—	—	—	✓
Advanced segmentation with unlimited conditions	—	—	—	✓
Comparative reporting across campaigns	—	—	—	✓
Dedicated phone support and onboarding specialist	—	—	—	✓
Role-based access controls	—	—	—	✓
All Standard AI features plus priority access	—	—	—	✓

Is Mailchimp Worth It?

✅ Why Choose Mailchimp

• Intuit Assist AI generates campaign copy, subject lines, and designs directly within the editor, reducing content creation time significantly
• Extensive integration ecosystem with 300+ third-party apps including Shopify, WooCommerce, Salesforce, Canva, and social media platforms
• Intuitive drag-and-drop email builder with a large library of customizable templates suitable for users without design or coding skills
• Predictive analytics on Standard and Premium plans provide actionable segmentation based on customer lifetime value and purchase probability
• Generous free plan allows small businesses to start email marketing with no upfront cost
• Comprehensive reporting with industry benchmark comparisons and revenue attribution for e-commerce stores

⚠️ Consider This

• Pricing escalates quickly as contact lists grow — a 50,000-contact Standard plan costs roughly 19x the base price, making it expensive for larger lists compared to competitors like Brevo or MailerLite
• Most AI and advanced automation features are locked behind the Standard plan ($20+/month), leaving Free and Essentials users with limited capabilities
• Mailchimp counts unsubscribed and inactive contacts toward the billing threshold unless manually archived, inflating costs for users who do not regularly clean their lists
• The platform's breadth of features (websites, social posting, ads, CRM) can feel cluttered for users who only need straightforward email marketing
• Deliverability rates, while generally strong, can vary and the platform provides limited advanced deliverability tools (no dedicated IP on lower plans, limited warm-up controls)

What Users Say About Mailchimp

👍 What Users Love

✓Intuit Assist AI generates campaign copy, subject lines, and designs directly within the editor, reducing content creation time significantly
✓Extensive integration ecosystem with 300+ third-party apps including Shopify, WooCommerce, Salesforce, Canva, and social media platforms
✓Intuitive drag-and-drop email builder with a large library of customizable templates suitable for users without design or coding skills
✓Predictive analytics on Standard and Premium plans provide actionable segmentation based on customer lifetime value and purchase probability
✓Generous free plan allows small businesses to start email marketing with no upfront cost
✓Comprehensive reporting with industry benchmark comparisons and revenue attribution for e-commerce stores

👎 Common Concerns

⚠Pricing escalates quickly as contact lists grow — a 50,000-contact Standard plan costs roughly 19x the base price, making it expensive for larger lists compared to competitors like Brevo or MailerLite
⚠Most AI and advanced automation features are locked behind the Standard plan ($20+/month), leaving Free and Essentials users with limited capabilities
⚠Mailchimp counts unsubscribed and inactive contacts toward the billing threshold unless manually archived, inflating costs for users who do not regularly clean their lists
⚠The platform's breadth of features (websites, social posting, ads, CRM) can feel cluttered for users who only need straightforward email marketing
⚠Deliverability rates, while generally strong, can vary and the platform provides limited advanced deliverability tools (no dedicated IP on lower plans, limited warm-up controls)

Pricing FAQ

How much does Mailchimp cost?

Does Mailchimp have a free plan?

Yes, Mailchimp offers a free plan that includes basic features. This allows you to test the platform and see if it meets your needs before upgrading to a paid plan with more advanced features.