No free plan. The cheapest way in is Growth at $47/month. Consider free alternatives in the crm & sales category if budget is tight.
Instantly Hypergrowth ($97/month) supports unlimited users vs Lemlist Email Pro ($79/user = $395 for 5 users) or Apollo ($395/month for 5 users). For teams of 3+ people, Instantly typically costs 60-75% less than per-seat alternatives.
Budget $150-200/month including Hypergrowth plan ($97), lead database credits ($30-50), and domain/email setup ($20-50). Still significantly cheaper than Lemlist ($395+) or Apollo ($395+) for equivalent team capacity and email volume.
Choose Instantly if you primarily do email outreach and want cost-effective scaling. Choose Apollo if you need integrated prospecting, CRM, and multichannel outreach in one platform. Instantly wins on pure email cost/volume, Apollo wins on feature breadth.
Plan 1 email account per 50-100 daily emails. For 1,000 daily emails, connect 10-20 accounts with proper rotation. Each account needs a separate domain ($10-15/year) and proper SPF/DKIM setup. Instantly's unlimited accounts make this cost-effective vs per-seat tools.
See Instantly plans and find the right tier for your needs.
See Pricing Plans →Still not sure? Read our full verdict →
Last verified March 2026