Instantly

Instantly is a cold email outreach platform designed for high-volume senders who need to scale campaigns across dozens or hundreds of email accounts while maintaining inbox deliverability. The platform's core differentiator is unlimited email accounts on every plan — you can connect as many Gmail, Outlook, and custom SMTP accounts as you want without per-seat charges, enabling massive sending scale through account rotation. Instantly's automated warmup system gradually increases sending volume on new accounts by generating realistic email conversations between your accounts and Instantly's warmup network, building sender reputation before campaigns launch. The deliverability monitoring suite tracks bounce rates, spam complaints, and sender reputation per account in real-time, automatically pausing problematic accounts before they damage domain health. Campaign sequences support multi-step follow-ups with conditional logic, A/B testing (on Hypergrowth+ plans), and personalization using custom variables from imported CSV data. The Unibox aggregates responses from all connected accounts into a single inbox with sentiment analysis and auto-categorization. Beyond outreach, Instantly offers a B2B lead database with verified contacts and a lightweight CRM for managing deals — each sold as separate product lines with independent pricing. The Growth plan starts at $47/month with 1,000 uploaded contacts and 5,000 emails monthly. The Hypergrowth plan ($97/month) expands to 25,000 contacts and 100,000 emails with premium support and A/B testing. Light Speed ($358/month) adds 500,000+ emails, 100,000+ contacts, and the SISR system for dedicated IP pools and automatic IP rotation. Annual billing reduces prices by roughly 20%. The real cost is often higher than the base price since most users also need the leads database and additional email accounts/domains.