Master HubSpot AI (Breeze) with our step-by-step tutorial, detailed feature walkthrough, and expert tips.
Explore the key features that make HubSpot AI (Breeze) powerful for sales & marketing agents workflows.
Breeze Copilot is your on-demand AI assistant for quick tasks like drafting emails, summarizing records, and answering questions. Breeze Agents are autonomous workers that handle entire workflows (content creation, prospecting, customer support, social media). Breeze Intelligence is the data layer that enriches contact records, identifies anonymous visitors, and provides buyer intent signals. Copilot helps you do things faster, Agents do things for you, and Intelligence makes your data smarter.
Basic Breeze Copilot features are included across most HubSpot plans, including free accounts. However, Breeze Agents (Content Agent, Prospecting Agent, Customer Agent) require Professional or Enterprise tier subscriptions. Breeze Intelligence credits are an add-on starting at $45/month for 5,000 credits. The Customer Agent also charges $1 per AI-resolved conversation. Check your specific Hub tier for exact feature availability.
The key advantage is CRM context. Standalone tools generate content from generic training data, while Breeze uses your actual customer data, deal history, and engagement patterns. A Breeze-generated email references real interactions with that specific contact. The tradeoff is flexibility — ChatGPT handles any prompt while Breeze is optimized for marketing, sales, and service tasks within HubSpot's ecosystem.
Not entirely. Breeze Agents handle routine, repeatable tasks effectively — the Customer Agent can resolve common support questions, and the Content Agent can draft initial content. But they work best as force multipliers: handling volume so humans focus on complex, high-judgment work. Most companies report reducing time on routine tasks by 40-60% rather than eliminating headcount.
Breeze Intelligence fills in company size, industry, revenue range, technologies used, social profiles, and job titles from a database of 200M+ business profiles. Accuracy varies by region — North American and European data tends to be 85-90% accurate, while other regions may be less reliable. Each enrichment action consumes credits, so it's worth targeting enrichment to high-priority segments rather than running it across your entire database.
Now that you know how to use HubSpot AI (Breeze), it's time to put this knowledge into practice.
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Tutorial updated March 2026