Master Heap with our step-by-step tutorial, detailed feature walkthrough, and expert tips.
Explore the key features that make Heap powerful for data & analytics workflows.
A single JavaScript snippet automatically records every user interaction — clicks, taps, page views, form submissions, field changes — with full contextual metadata, requiring zero manual instrumentation. This enables retroactive analysis of any behavior from day one of SDK installation, even events you never planned to track.
Answering a VP's question about last quarter's feature usage instantly without waiting for engineering to add tracking code or backfilling data.
Contentsquare's AI-powered analytics layer includes Sense for natural language queries and proactive anomaly detection, plus CoPilot which onboards new users straight into insights without the typical analytics learning curve. Together they democratize analytics access for non-technical stakeholders.
A marketing manager asking 'why did checkout conversions drop last week?' and getting an AI-generated analysis identifying the specific step causing friction without writing a query.
An industry-first data science engine that automatically surfaces hidden friction, alternate user paths, and events most correlated with conversion and retention — even on behaviors you weren't actively monitoring. It tells you not just what's happening but what to fix and why it matters.
Discovering that users who interact with a specific tooltip in onboarding convert 3x higher, revealing a high-impact UX investment that wasn't on anyone's radar.
Watch recordings of user sessions directly connected to analytics data, with Heap directing you to the exact moment in a session that matters. Available as an add-on for Pro and Premier plans, it bridges quantitative and qualitative research in a single workflow.
Watching sessions of users who abandon the onboarding flow at step 3 to identify the specific UX confusion point and prioritize a fix backed by both quant and qual evidence.
Bi-directional data sync with data warehouses (Snowflake, BigQuery, Redshift) plus over 100 native integrations with marketing, CRM, and engagement tools. Connect product behavior data to revenue, support, and customer engagement systems for closed-loop analytics.
Syncing product behavior data to Snowflake for combined analysis with revenue data from Salesforce, then pushing high-intent user segments back to Marketo for personalized campaigns.
Heap's lightweight JavaScript SDK (or mobile SDK) records every user interaction — clicks, taps, page views, form changes, and field inputs — automatically when installed via a single snippet. Each interaction is captured with rich contextual metadata like element properties, page URL, DOM hierarchy, and user attributes. You can then retroactively define events and build analyses on any captured interaction, even months after it occurred. This contrasts with traditional analytics tools where you must define and instrument events before they can be measured, missing any behavior you didn't anticipate tracking.
Heap's SDK is designed to be lightweight and asynchronous, loading after page-critical resources and minimizing performance impact. For most websites the impact is negligible — typically under 50ms added to page load. However, for very high-traffic sites or performance-sensitive mobile applications, it's worth testing the SDK's impact during implementation. Heap provides configuration options to exclude certain pages, throttle event capture, or disable specific interaction types if needed for performance optimization.
The key difference is Heap's auto-capture vs Amplitude/Mixpanel's instrumented approach. Heap captures everything automatically enabling retroactive analysis, while Amplitude and Mixpanel require deliberate event tracking but offer more precise, intentional data collection. Amplitude has a more generous free tier (up to 50K MTUs) and stronger native experimentation features, while Mixpanel offers more flexible event-based pricing. Heap is favored by teams that want rapid time-to-insight without engineering dependencies, especially since the Contentsquare acquisition added integrated session replay and heatmaps.
Heap was acquired by Contentsquare in 2024 and now operates as the Product Analytics pillar of Contentsquare's Experience Intelligence Platform. Heap continues to operate as a product with its own pricing and plans, but customers gain access to Contentsquare's Sense AI, CoPilot, integrated session replay, heatmaps, and error analysis capabilities. Existing Heap customers can continue using the platform with these added features. The combined platform is positioned as the only solution offering complete visibility into both quantitative analytics and qualitative experience data in a single tool.
Heap offers four main tiers: a Free plan with 10,000 monthly sessions and 6 months of data retention, a Growth plan for early-stage startups, a Pro plan with advanced features and longer data history, and a Premier plan for enterprise needs with unlimited sessions and dedicated support. Session replay and Heap Connect (warehouse sync) are available as add-ons primarily on Pro and Premier plans. Specific pricing for Growth, Pro, and Premier tiers requires contacting Heap's sales team, which is standard for enterprise SaaS analytics platforms in this category.
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Tutorial updated March 2026