Master Heap with our step-by-step tutorial, detailed feature walkthrough, and expert tips.
Explore the key features that make Heap powerful for data & analytics workflows.
Automatically records every user interaction without manual instrumentation, enabling retroactive analysis of any behavior from day one of SDK installation.
Answering a VP's question about last quarter's feature usage instantly without waiting for engineering to add tracking code.
Contentsquare's AI-powered analytics assistant that surfaces insights through natural language queries, automated journey analysis, and proactive detection of behavioral patterns and anomalies.
Asking 'why did checkout conversions drop last week?' and getting an AI-generated analysis identifying the specific step causing friction.
Point-and-click event definition on live application pages through a Chrome extension, allowing non-technical users to create custom events without code changes.
Marketing team creating a custom event for CTA button clicks on the new landing page without filing an engineering ticket.
Watch recordings of user sessions directly connected to analytics data for qualitative understanding of quantitative patterns. Available as add-on for Pro and Premier plans.
Watching sessions of users who abandon the onboarding flow to identify specific UX confusion points causing drop-offs.
Measures the friction users experience in completing tasks by analyzing rage clicks, dead clicks, and excessive navigation patterns.
Identifying that users click a non-functional element 500 times per week, revealing a UX design issue causing frustration.
Bi-directional data sync with data warehouses (Snowflake, BigQuery, Redshift) for combining Heap behavioral data with revenue, CRM, and business data.
Syncing product behavior data to Snowflake for combined analysis with revenue data from Salesforce.
Heap's SDK records every user interaction — clicks, taps, page views, form changes, and more — automatically when installed. No manual event tracking code is needed. All interactions are captured with contextual metadata like element properties, page URL, and user attributes. You can then retroactively define events and build analyses on any captured interaction, even months after it occurred.
Heap's SDK is designed to be lightweight and asynchronous, minimizing performance impact. For most websites, the impact is negligible. However, for very high-traffic sites or performance-sensitive mobile applications, it's worth testing the SDK's impact during implementation. Heap provides configuration options to exclude certain pages or interaction types if needed.
The key difference is Heap's auto-capture vs Amplitude/Mixpanel's instrumented approach. Heap captures everything automatically enabling retroactive analysis, while Amplitude and Mixpanel require deliberate event tracking but offer more precise data collection. Amplitude has a more generous free tier and stronger experimentation features. Heap is favored by teams that want rapid time-to-insight without engineering dependencies.
Heap was acquired by Contentsquare and its capabilities are now integrated into Contentsquare's Product Analytics offering. Heap continues to operate as a product with its own pricing and plans, but benefits from Contentsquare's AI (Sense), session replay, heatmaps, and error analysis capabilities. Existing Heap customers can continue using the platform with added Contentsquare features.
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Tutorial updated March 2026